The Drinks Bakery

Deal

Snacks box containing selections of alcoholic drinks and biscuits.

Season 16 · Ep 9 Liquor & AlcoholAired 25 November 2018

The Drinks Bakery is a snacks box containing selections of alcoholic drinks and biscuits that got its big break on Dragons’ Den in Season 16, and convinced Peter Jones and Deborah Meaden to invest.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 25%
Offered equity: £200K
Sought valuation: £50K
Deal amount: 25%
Deal equity: £200K
Deal valuation

Founder Andy Murray stepped onto the carpet in Season 16, Episode 9 in the episode that aired 25 November 2018. The Drinks Bakery, the snacks box containing selections of alcoholic drinks and biscuits, pitched in the Liquor & Alcohol category, one of 23 liquor & alcohol businesses to brave the Den across all 21 seasons.

The ask was £50,000 for 25% of the company, an implied valuation of £200K.

Peter Jones and Deborah Meaden teamed up at £50,000 for 25% equity. The deal valued the company at £200K.

Season 16 saw 62 pitches, and 29 of them closed a deal on air. In the Liquor & Alcohol category overall, roughly 35% of pitches have landed a dragon across the show's history.

Peter Jones£25K Deborah Meaden£25K

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Frequently asked questions

Where can I buy The Drinks Bakery?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Drinks Bakery get a deal on Dragons’ Den?

Yes. The Drinks Bakery closed a deal for £50,000 in exchange for 25% equity, with Peter Jones and Deborah Meaden.

Which dragon invested in The Drinks Bakery?

Peter Jones and Deborah Meaden invested in The Drinks Bakery (£50,000 total as aired).

What season of Dragons’ Den was The Drinks Bakery on?

The Drinks Bakery appeared in Season 16, Episode 9, which aired 25 November 2018.

How much was The Drinks Bakery asking for on Dragons’ Den?

The founders asked for £50,000 for 25% of the company, a £200K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.