Boot Buddy

Deal

Footwear cleaning product

Season 14 · Ep 1 Fashion & BeautyAired 24 July 2016

Best known from its Dragons’ Den appearance, Boot Buddy is a footwear cleaning product in Season 14, and convinced Peter Jones and Deborah Meaden and Touker Suleyman to invest.

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From the show

The Dragons’ Den pitch

£60K
Asked for: 30%
Offered equity: £200K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Rashpal, Gurminder and Amarinder Dhillon walked into the Den in Season 14, Episode 1 in the episode that aired 24 July 2016. Boot Buddy, the footwear cleaning product, pitched in the Fashion & Beauty category, one of 78 fashion & beauty businesses to brave the Den across all 22 seasons.

On the carpet, the number was £60,000 for a 30% stake, which valued the company at £200K.

Peter Jones, Deborah Meaden and Touker Suleyman teamed up.

Boot Buddy was one of 70 businesses to pitch in Season 14, where 21 deals got done. In the Fashion & Beauty category overall, roughly 67% of pitches have landed a dragon across the show's history.

Peter Jones£20K Deborah Meaden£20K Touker Suleyman£20K

Is Boot Buddy still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Boot Buddy?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Boot Buddy get a deal on Dragons’ Den?

Yes. Boot Buddy closed a deal, with Peter Jones and Deborah Meaden and Touker Suleyman.

Which dragon invested in Boot Buddy?

Peter Jones and Deborah Meaden and Touker Suleyman invested in Boot Buddy.

What season of Dragons’ Den was Boot Buddy on?

Boot Buddy appeared in Season 14, Episode 1, which aired 24 July 2016.

How much was Boot Buddy asking for on Dragons’ Den?

The founders asked for £60,000 for 30% of the company, a £200K valuation.

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