Product Update

Is Boot Buddy Still in Business? (2026 Update)

Is Boot Buddy from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Boot Buddy today.

Dragons' Den IndexUpdated 17 February 20266 min read

As an Amazon Associate I earn from qualifying purchases.

Boot Buddy has one of the more unusual origin stories in Dragons' Den history: a footwear cleaning tool invented by an eleven-year-old, fed up with getting told off for tracking mud through the house. Years on, it is still selling, and it has racked up over ten thousand five-star reviews along the way.

The Short Answer

Boot Buddy is still in business. The brand now trades under BuddyBrands, running an active website selling multiple generations of its shoe and boot cleaner, including an updated Boot Buddy 3.0 model. The product is also stocked by major UK sports retailers and sold internationally, including through Amazon listings in the US.

A product that has moved through several hardware iterations, from the original design through a 2.0 and now a 3.0 version, points to a company still investing in the range rather than resting on its original TV moment.

The Dragons' Den Pitch

Boot Buddy pitched in Series 14, Episode 1, in the Fashion & Beauty category. Then eleven-year-old founder Arminder asked for £60,000 in exchange for 30 percent of the business, an extraordinary pitch to make at that age in front of five investors used to grilling adult entrepreneurs.

The product itself was straightforward and genuinely clever: a portable, low-water footwear cleaner designed to scrub mud and dirt off boots and shoes in under a minute, using less than 300 millilitres of water per clean.

The Deal That Got Done

Peter Jones, Deborah Meaden and Touker Suleyman all backed the pitch, each investing £20,000 for a 10 percent stake, for a combined £60,000 and 30 percent total. Three Dragons competing to back an eleven-year-old's invention is a rare outcome, and it reflects just how well the product's simplicity and practicality landed in the room.

Having three Dragons on the cap table gave the young founder access to a wide spread of retail, consumer and manufacturing expertise, which likely helped as the product moved from a single prototype to a properly manufactured, multi-market item.

Where Things Stand Now

Boot Buddy has expanded its use case well beyond football boots, now marketed for hiking boots, golf shoes, running shoes, wellies, and even pram and wheelchair wheels. That broadening from a schoolboy's mud problem to a general-purpose outdoor gear cleaner has clearly helped the product find a much bigger market.

The brand's continued presence in UK sports retail, alongside its own multi-generation product line and thousands of verified five-star reviews, is a strong signal of sustained commercial success rather than a novelty that faded after the show.

The Bottom Line

Boot Buddy pitched in Series 14 for £60,000 at 30 percent, secured the full amount from Peter Jones, Deborah Meaden and Touker Suleyman combined, and has since grown through multiple product generations with over ten thousand five-star reviews.

If you are wondering whether the shoe cleaner invented by an eleven-year-old is still around, it is, now selling internationally under the BuddyBrands name.

Where to buy Boot Buddy

Still selling as of 17 February 2026. Check today's price and availability.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

See the full Boot Buddy deal breakdown and term sheet →