Product Update

Is Buggy Boot Still in Business? (2026 Update)

Is Buggy Boot from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Buggy Boot today.

Dragons' Den IndexUpdated 22 January 20266 min read

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Buggy Boot solved a small, specific problem that every parent with more than one small child understands instantly: what do you do with an older child who has outgrown the pushchair but has not outgrown getting tired on a long walk. Deborah Meaden backed the answer, and years later the product is still on sale.

The Short Answer

Buggy Boot is still in business. The product, a combined storage bag and stand-on board that attaches to the back of a pushchair, remains available to buy through established retailers including Amazon and specialist parenting stockists, with listings still active in recent years.

There is no indication the company has stopped trading, and the product continues to be sold under both its original Buggy Boot name and the Buggyboot Plus branding it has carried through retail listings.

The Dragons' Den Pitch

Founders Carolyn Jarvis and Charlotte Evans pitched in series 6, episode 4, with a waterproof accessory that fits onto the back of a pushchair, offering parents extra storage capacity for shopping and a secure stand-on step for an older child who still needs to tag along but no longer fits in the buggy itself. They asked for £80,000 in exchange for 30 percent of the business.

It is a classic mumpreneur pitch of the kind the early Den built much of its identity on: two parents solving a problem they had lived through themselves, with a product simple enough to explain in one sentence and immediately understandable to anyone who has ever wrangled two small children on a school run.

The Deal That Got Done

Deborah Meaden backed the business, investing the full £80,000 asked for in exchange for the 30 percent stake on the table, with no changes to the terms pitched. Deborah's own reputation for backing well-run, practical consumer products made her a fitting partner for a straightforward parenting accessory with an obvious target market.

A single Dragon taking the full ask at the original equity split suggests she saw a clear, addressable market and a product that did not need much convincing beyond what was already on the table.

What Happened After the Cameras Stopped

Parenting accessories live or die on whether they solve the problem they claim to solve, in the real world, on a wet Tuesday with a tired toddler and a bag of shopping. Reviews and repeat purchases matter more than marketing for products like this.

Buggy Boot has stayed on shelves since its television appearance, continuing to be sold through mainstream retail channels including Amazon and specialist baby and parenting retailers. For a niche accessory product, more than a decade of continued retail availability is a real endorsement from the market it was built for.

Why Simple, Specific Products Tend to Last

Buggy Boot's longevity says something about a certain kind of Dragons' Den pitch that tends to age well: a genuinely narrow, specific problem solved by a simple, well-made physical product, sold at a reasonable price into a market of parents who buy on recommendation and repeat need rather than trend. There is no ongoing technology to maintain, no software to keep patched, and no fast-moving fashion cycle to keep up with.

Products like this rarely make headlines years after their television appearance, since there is no dramatic growth story or funding round to report on. But that same lack of drama is often exactly why they are still quietly available on Amazon a decade later, doing the same job for a new generation of parents that they were built to do for the first one.

That kind of quiet consistency is arguably a more honest measure of a Dragons' Den deal's success than headline growth figures, since it means the product has kept earning its shelf space on its own merits, purchase after purchase, long after the marketing boost from the show itself faded.

Where Things Stand Now

Recap: Carolyn Jarvis and Charlotte Evans pitched Buggy Boot in series 6 asking for £80,000 for 30 percent, and Deborah Meaden closed that exact deal.

Today the product is still available to buy, listed through Amazon and specialist parenting retailers, continuing to solve the same problem it was built to solve back when it first pitched.

If you were wondering whether Buggy Boot made it, it did, and you can still buy one for your own school run today.

Where to buy Buggy Boot

Still selling as of 22 January 2026. Check today's price and availability.

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See the full Buggy Boot deal breakdown and term sheet →