Canine Dip and Dive

No Deal

Swimming lessons for dogs

Season 22 · Ep 3 Sports & OutdoorsAired 23 January 2025

Canine Dip and Dive is a swimming lessons for dogs that got its big break on Dragons’ Den in Season 22, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£10K
Asked for: 20%
Offered equity: £50K
Sought valuation

Founder Andrew Brownlie stepped onto the carpet in Season 22, Episode 3 in the episode that aired 23 January 2025. Canine Dip and Dive, the swimming lessons for dogs, pitched in the Sports & Outdoors category, one of 62 sports & outdoors businesses to brave the Den across all 22 seasons.

The ask was £10,000 for 20% of the company, an implied valuation of £50K.

No deal. Every dragon declined, and Canine Dip and Dive walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 22 saw 55 pitches, and 32 of them closed a deal on air. In the Sports & Outdoors category overall, roughly 42% of pitches have landed a dragon across the show's history.

Sara Davies Peter Jones

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Frequently asked questions

Where can I buy Canine Dip and Dive?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name. The company's official website is another option.

Did Canine Dip and Dive get a deal on Dragons’ Den?

No. Canine Dip and Dive pitched the dragons but left Season 22 without a deal.

Which dragon invested in Canine Dip and Dive?

Sara Davies and Peter Jones invested in Canine Dip and Dive.

What season of Dragons’ Den was Canine Dip and Dive on?

Canine Dip and Dive appeared in Season 22, Episode 3, which aired 23 January 2025.

How much was Canine Dip and Dive asking for on Dragons’ Den?

The founders asked for £10,000 for 20% of the company, a £50K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.