Concentrate Design

Deal

Products that help children at school

Season 5 · Ep 3 Kids & EducationAired 29 October 2007

Concentrate Design, the products that help children at school, landed on the national radar after pitching the dragons in Season 5, and convinced Peter Jones to invest.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 40%
Offered equity: £250K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Mark Champkins faced the dragons in Season 5, Episode 3 in the episode that aired 29 October 2007. Concentrate Design, the products that help children at school, pitched in the Kids & Education category, one of 82 kids & education businesses to brave the Den across all 22 seasons.

They came in asking £100,000 in exchange for 40% equity, putting a £250K valuation on the business.

Peter Jones made the deal.

Across Season 5, 15 of 79 pitches ended in a handshake. In the Kids & Education category overall, roughly 45% of pitches have landed a dragon across the show's history.

Peter Jones£100K

Is Concentrate Design still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Concentrate Design?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Concentrate Design get a deal on Dragons’ Den?

Yes. Concentrate Design closed a deal, with Peter Jones.

Which dragon invested in Concentrate Design?

Peter Jones invested in Concentrate Design.

What season of Dragons’ Den was Concentrate Design on?

Concentrate Design appeared in Season 5, Episode 3, which aired 29 October 2007.

How much was Concentrate Design asking for on Dragons’ Den?

The founders asked for £100,000 for 40% of the company, a £250K valuation.

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