Product Update

Is Concentrate Design Still in Business? (2026 Update)

Is Concentrate Design from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Concentrate Design today.

Dragons' Den IndexUpdated 10 July 20266 min read

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Concentrate Design pitched a range of products built to help children concentrate at school, an unusual, research-driven idea for the Den. The short answer is yes, the business and its founder are still active, and the product line has grown well beyond what it looked like on pitch day.

The Short Answer

Concentrate Design is still in business. Founder Mark Champkins has continued designing and launching new products under the Concentrate name since the pitch, and his own portfolio site still lists the Concentrate range as active work, alongside the rest of his product design career.

There is no Amazon listing for the range, which fits a specialist education-focused design business that tends to sell through schools, specialist suppliers, and direct relationships rather than mass online retail.

The Pitch

Mark Champkins brought Concentrate Design to the Den in Series 5, Episode 3. The idea grew out of a year-long research project Champkins had carried out looking at how school building design affects how well pupils can actually concentrate and learn, an unusually academic starting point for a Dragons' Den pitch.

Champkins asked for £100,000 in exchange for 40 percent of the company, a significant equity stake that reflected how early-stage the business still was, essentially a single founder with a strong research base looking to turn that insight into a real product line.

The core insight behind Concentrate was that small, practical design changes, rather than sweeping educational reform, could measurably help pupils focus in the classroom. That is a more modest, more achievable pitch than it might first sound, and it likely made the business easier for a Dragon to evaluate than a grander claim about fixing education itself would have been.

The Deal

Peter Jones backed the pitch, investing the full £100,000 for the 40 percent stake on offer. Jones has a long track record of backing founders early, before a business has fully proven itself commercially, provided he sees a genuinely differentiated idea underneath the pitch.

For a product category built on research into concentration and learning environments, rather than a more conventional consumer gadget, Jones's willingness to back an idea this cerebral said something about how the pitch itself must have landed in the room.

Education products occupy an unusual space in the consumer market. Schools and parents are cautious buyers, generally reluctant to adopt anything without some evidence behind it, but once a product earns trust in that world it tends to stay in use for a long time, since teachers and schools do not reshuffle their supplier relationships often. That slower, trust-based sales cycle likely shaped how Champkins built the business in the years after the pitch, favouring steady product development over rapid, flashy expansion.

What Happened After the Cameras Stopped

Since the pitch, Champkins has kept building out the Concentrate range steadily rather than resting on the original product. His own account of his career describes designing and launching over a dozen new products under the Concentrate name in the years that followed, part of a wider portfolio in which he has designed more than fifty of his own products and sold over half a million units across his career.

That is a meaningfully different story from a one-product pitch that fades after the show airs. Champkins built Concentrate into an ongoing design practice rather than a single item, which is part of why the brand has stayed relevant well beyond its original television appearance.

Champkins's broader design career also gives Concentrate an unusual kind of resilience that a single-founder, single-product business often lacks. Rather than the whole company living or dying on the fortunes of one item, the Concentrate range benefits from being one active line within a working designer's ongoing practice, continually refreshed with new products rather than left to age quietly on a shelf.

Where Things Stand Now

Concentrate Design pitched in Series 5 for £100,000 at 40 percent, and closed that amount with Peter Jones.

Today the Concentrate range remains part of Mark Champkins's active product design work, with new products added to the line over the years since the original pitch. If you are asking whether this one made it past the Den, the evidence says yes, and it has kept growing in the background ever since.

Where to buy Concentrate Design

Still selling as of 10 July 2026. Check today's price and availability.

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See the full Concentrate Design deal breakdown and term sheet →