Cordina Hair
DealHeatless hair curling device
Cordina Hair is a heatless hair curling device that got its big break on Dragons’ Den in Season 18, and convinced Sara Davies to invest.
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From the show
The Dragons’ Den pitch
- £75K
- Asked for
- 50%
- Offered equity
- £150K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Founder Yanika Cordina stepped onto the carpet in Season 18, Episode 11 in the episode that aired 10 June 2021. Cordina Hair, the heatless hair curling device, pitched in the Other category, one of 909 other businesses to brave the Den across all 22 seasons.
The ask was £75,000 for 50% of the company, an implied valuation of £150K.
Sara Davies made the deal.
Season 18 saw 70 pitches, and 35 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.
Is Cordina Hair still in business?
Read our 2026 update on where the company is now.
Sold on Cordina Hair?
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Frequently asked questions
Where can I buy Cordina Hair?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Cordina Hair get a deal on Dragons’ Den?
Yes. Cordina Hair closed a deal, with Sara Davies.
Which dragon invested in Cordina Hair?
Sara Davies invested in Cordina Hair.
What season of Dragons’ Den was Cordina Hair on?
Cordina Hair appeared in Season 18, Episode 11, which aired 10 June 2021.
How much was Cordina Hair asking for on Dragons’ Den?
The founders asked for £75,000 for 50% of the company, a £150K valuation.
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