Cordina Hair

Deal

Heatless hair curling device

Season 18 · Ep 11 OtherAired 10 June 2021

Cordina Hair is a heatless hair curling device that got its big break on Dragons’ Den in Season 18, and convinced Sara Davies to invest.

As an Amazon Associate I earn from qualifying purchases.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Some Dragons’ Den products rebrand or sell under a parent company. The button above searches current Cordina Hair listings on Amazon so you see what's actually available today.

From the show

The Dragons’ Den pitch

£75K
Asked for: 50%
Offered equity: £150K
Sought valuation: £75K
Deal amount: 50%
Deal equity: £150K
Deal valuation

Founder Yanika Cordina stepped onto the carpet in Season 18, Episode 11 in the episode that aired 10 June 2021. Cordina Hair, the heatless hair curling device, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £75,000 for 50% of the company, an implied valuation of £150K.

Sara Davies made the deal at £75,000 for 50% equity. The deal valued the company at £150K.

Season 18 saw 70 pitches, and 35 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

Sara Davies£75K

Sold on Cordina Hair?

Check today's price and availability before it is gone.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

Frequently asked questions

Where can I buy Cordina Hair?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Cordina Hair get a deal on Dragons’ Den?

Yes. Cordina Hair closed a deal for £75,000 in exchange for 50% equity, with Sara Davies.

Which dragon invested in Cordina Hair?

Sara Davies invested in Cordina Hair (£75,000 total as aired).

What season of Dragons’ Den was Cordina Hair on?

Cordina Hair appeared in Season 18, Episode 11, which aired 10 June 2021.

How much was Cordina Hair asking for on Dragons’ Den?

The founders asked for £75,000 for 50% of the company, a £150K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.