Product Update
Is Cordina Hair Still in Business? (2026 Update)
Is Cordina Hair from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Cordina Hair today.
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Yanika Cordina built a heatless hair curling device out of a garden shed and turned it into a brand that sold worldwide, with the United States eventually becoming its biggest market. The company's own website now tells a more complicated story than a simple yes or no on whether it is trading.
The short answer
Cordina Hair's own website currently describes the brand as being on a deliberate pause. The site's language, that Cordina Hair is going on sabbatical and to shop before the pause, indicates the founder has stepped back from active operations rather than continuing to trade normally, and rather than the business having closed outright. This is a case worth flagging plainly: our underlying data on this pitch is marked as still selling, but the most recent evidence from the company's own site points to a paused, not fully active, business.
That distinction matters. A sabbatical, announced by the founder herself and framed around health and family, is a different situation from a business quietly going dark or folding, and it leaves the door open to the brand relaunching.
It is also worth being honest that a sabbatical with no announced return date and no confirmed restocking is functionally close to inactive from a customer's point of view, even if it is not the same as a formal closure. Anyone hoping to buy from Cordina Hair right now should treat the brand as paused rather than reliably open, and check directly before assuming stock is available.
The Dragons' Den pitch
Yanika Cordina pitched Cordina Hair in series 18, episode 11, presenting a patented heatless hair curling device built to create curls without damaging heat styling, a genuinely different mechanical approach to a problem most hair tools solve with a heated barrel.
She asked for £75,000 in exchange for 50 percent of the company, a substantial equity stake reflecting how much capital and support a solo founder needed to manufacture and scale a patented physical product from a standing start.
Handing over half the company is a heavy price for a solo founder to pay, and it usually reflects just how expensive it is to move a patented physical product from prototype to reliable mass manufacturing. Patents themselves cost money to secure and defend, on top of tooling and production costs, all of which a founder without existing capital has to fund somehow.
The deal that got done
According to reporting on the episode, the Dragons were initially reluctant, with several turning the pitch down before Sara Davies stepped in and made the offer that closed the deal, backing Cordina for the full £75,000 at the 50 percent stake on the table. Davies built her own consumer products company from nothing before joining the panel, and that hands-on manufacturing and retail experience made her a natural match for a founder scaling a single patented product.
A pitch that faces multiple rejections before landing a deal is a common pattern in the Den, and it does not diminish the eventual outcome. It often means the founder had to defend the product and the numbers more thoroughly before winning over the investor who did say yes.
From garden shed to global brand, then a pause
Before the current sabbatical, Cordina Hair grew substantially, from a garden-shed start-up into a business with its own office, a range including the original Flower Curls and Waver Buns plus a later silicone-free hair oil, and real press coverage. The United States became the brand's largest market, accounting for roughly 60 percent of sales, with the UK at around 30 percent and Europe making up the remainder.
That is a genuine growth story, and it is precisely why the current pause is worth reporting honestly rather than glossing over. Yanika Cordina has publicly framed the break around her own health and family, with a stated intention to reflect on the brand's next chapter rather than to close it down for good.
The bottom line
Cordina Hair asked for £75,000 for 50 percent, secured exactly that from Sara Davies after other Dragons passed, and built a genuinely international heatless hair curler business with the US as its biggest market. As of the most recent information available, the founder has paused the business for personal reasons, with existing stock still being sold down rather than the brand being permanently shut.
If you are trying to buy from Cordina Hair right now, check the brand's own website directly for current availability, since the founder has signalled this is a pause rather than a confirmed relaunch date.
Where to buy Cordina Hair
Still selling as of 8 February 2026. Check today's price and availability.
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See the full Cordina Hair deal breakdown and term sheet →
