Dig

Deal

Plant bed delivery service

Season 22 · Ep 6 Business ServicesAired 13 February 2025

Best known from its Dragons’ Den appearance, Dig is a plant bed delivery service in Season 22, and convinced Sara Davies to invest.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 15%
Offered equity: £500K
Sought valuation: £75K
Deal amount: 15%
Deal equity: £500K
Deal valuation

Henry Bartlam and Alexandra Hollingsworth walked into the Den in Season 22, Episode 6 in the episode that aired 13 February 2025. Dig, the plant bed delivery service, pitched in the Business Services category, one of 33 business services businesses to brave the Den across all 22 seasons.

On the carpet, the number was £75,000 for a 15% stake, which valued the company at £500K.

Sara Davies made the deal at £75,000 for 15% equity. The deal valued the company at £500K.

Dig was one of 55 businesses to pitch in Season 22, where 32 deals got done. In the Business Services category overall, roughly 91% of pitches have landed a dragon across the show's history.

Sara Davies

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Frequently asked questions

Where can I buy Dig?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name. The company's official website is another option.

Did Dig get a deal on Dragons’ Den?

Yes. Dig closed a deal for £75,000 in exchange for 15% equity, with Sara Davies.

Which dragon invested in Dig?

Sara Davies invested in Dig (£75,000 total as aired).

What season of Dragons’ Den was Dig on?

Dig appeared in Season 22, Episode 6, which aired 13 February 2025.

How much was Dig asking for on Dragons’ Den?

The founders asked for £75,000 for 15% of the company, a £500K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.