Dig'n'Drive
No DealCoin operating mini-ride for children
Dig'n'Drive is a coin operating mini-ride for children that got its big break on Dragons’ Den in Season 5, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
- £75K
- Asked for
- —
- Offered equity
- —
- Sought valuation
Founder Jonathan Hewitt stepped onto the carpet in Season 5, Episode 6 in the episode that aired 26 November 2007. Dig'n'Drive, the coin operating mini-ride for children, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
No deal. Every dragon declined, and Dig'n'Drive walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 5 saw 79 pitches, and 15 of them closed a deal on air. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Dig'n'Drive?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Dig'n'Drive get a deal on Dragons’ Den?
No. Dig'n'Drive pitched the dragons but left Season 5 without a deal.
What season of Dragons’ Den was Dig'n'Drive on?
Dig'n'Drive appeared in Season 5, Episode 6, which aired 26 November 2007.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
