Diso
No DealVegan and sugar free vitamin supplements
Diso is a vegan and sugar free vitamin supplements that got its big break on Dragons’ Den in Season 22, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
- £100K
- Asked for
- 2.5%
- Offered equity
- £4M
- Sought valuation
Founder Ashfaq and Issa Patel stepped onto the carpet in Season 22, Episode 1 in the episode that aired 9 January 2025. Diso, the vegan and sugar free vitamin supplements, pitched in the Food & Drink category, one of 67 food & drink businesses to brave the Den across all 22 seasons.
The ask was £100,000 for 2.5% of the company, an implied valuation of £4M.
No deal. Every dragon declined, and Diso walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 22 saw 55 pitches, and 32 of them closed a deal on air. In the Food & Drink category overall, roughly 87% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Diso?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name. The company's official website is another option.
Did Diso get a deal on Dragons’ Den?
No. Diso pitched the dragons but left Season 22 without a deal.
What season of Dragons’ Den was Diso on?
Diso appeared in Season 22, Episode 1, which aired 9 January 2025.
How much was Diso asking for on Dragons’ Den?
The founders asked for £100,000 for 2.5% of the company, a £4M valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
