Easy Tots
DealFood trays for babies and infants
Best known from its Dragons’ Den appearance, Easy Tots is a food trays for babies and infants in Season 18, and convinced Sara Davies to invest.
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From the show
The Dragons’ Den pitch
- £80K
- Asked for
- 30%
- Offered equity
- £267K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Helen Davies walked into the Den in Season 18, Episode 9 in the episode that aired 27 May 2021. Easy Tots, the food trays for babies and infants, pitched in the Food & Drink category, one of 67 food & drink businesses to brave the Den across all 22 seasons.
On the carpet, the number was £80,000 for a 30% stake, which valued the company at £267K.
Sara Davies made the deal.
Easy Tots was one of 70 businesses to pitch in Season 18, where 35 deals got done. In the Food & Drink category overall, roughly 87% of pitches have landed a dragon across the show's history.
Is Easy Tots still in business?
Read our 2026 update on where the company is now.
Sold on Easy Tots?
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Frequently asked questions
Where can I buy Easy Tots?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Easy Tots get a deal on Dragons’ Den?
Yes. Easy Tots closed a deal, with Sara Davies.
Which dragon invested in Easy Tots?
Sara Davies invested in Easy Tots.
What season of Dragons’ Den was Easy Tots on?
Easy Tots appeared in Season 18, Episode 9, which aired 27 May 2021.
How much was Easy Tots asking for on Dragons’ Den?
The founders asked for £80,000 for 30% of the company, a £267K valuation.
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