Easy Tots
DealFood trays for babies and infants
Best known from its Dragons’ Den appearance, Easy Tots is a food trays for babies and infants in Season 18, and convinced Sara Davies to invest.
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From the show
The Dragons’ Den pitch
- £80K
- Asked for
- 30%
- Offered equity
- £267K
- Sought valuation
- £80K
- Deal amount
- 30%
- Deal equity
- £267K
- Deal valuation
Helen Davies walked into the Den in Season 18, Episode 9 in the episode that aired 27 May 2021. Easy Tots, the food trays for babies and infants, pitched in the Food & Drink category, one of 55 food & drink businesses to brave the Den across all 21 seasons.
On the carpet, the number was £80,000 for a 30% stake, which valued the company at £267K.
Sara Davies made the deal at £80,000 for 30% equity. The deal valued the company at £267K.
Easy Tots was one of 70 businesses to pitch in Season 18, where 35 deals got done. In the Food & Drink category overall, roughly 93% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Easy Tots?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Easy Tots get a deal on Dragons’ Den?
Yes. Easy Tots closed a deal for £80,000 in exchange for 30% equity, with Sara Davies.
Which dragon invested in Easy Tots?
Sara Davies invested in Easy Tots (£80,000 total as aired).
What season of Dragons’ Den was Easy Tots on?
Easy Tots appeared in Season 18, Episode 9, which aired 27 May 2021.
How much was Easy Tots asking for on Dragons’ Den?
The founders asked for £80,000 for 30% of the company, a £267K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
