Dog&Duck Ale

No Deal

Ale beer cartons

Season 1 · Ep 2 Liquor & AlcoholAired 11 January 2005

Dog&Duck Ale is a ale beer cartons that got its big break on Dragons’ Den in Season 1, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Founder John Dibden stepped onto the carpet in Season 1, Episode 2 in the episode that aired 11 January 2005. Dog&Duck Ale, the ale beer cartons, pitched in the Liquor & Alcohol category, one of 23 liquor & alcohol businesses to brave the Den across all 21 seasons.

No deal. Every dragon declined, and Dog&Duck Ale walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 1 saw 61 pitches, and 8 of them closed a deal on air. In the Liquor & Alcohol category overall, roughly 35% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Dog&Duck Ale?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Dog&Duck Ale get a deal on Dragons’ Den?

No. Dog&Duck Ale pitched the dragons but left Season 1 without a deal.

What season of Dragons’ Den was Dog&Duck Ale on?

Dog&Duck Ale appeared in Season 1, Episode 2, which aired 11 January 2005.

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