Eggxactly

Deal

Water-free egg cooker

Season 3 · Ep 1 Home & LifestyleAired 3 August 2006

Eggxactly is a water-free egg cooker that got its big break on Dragons’ Den in Season 3, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 40%
Offered equity: £188K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Founder James Seddon stepped onto the carpet in Season 3, Episode 1 in the episode that aired 3 August 2006. Eggxactly, the water-free egg cooker, pitched in the Home & Lifestyle category, one of 36 home & lifestyle businesses to brave the Den across all 22 seasons.

The ask was £75,000 for 40% of the company, an implied valuation of £188K.

A deal was struck.

Season 3 saw 73 pitches, and 8 of them closed a deal on air. In the Home & Lifestyle category overall, roughly 89% of pitches have landed a dragon across the show's history.

Is Eggxactly still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Eggxactly?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Eggxactly get a deal on Dragons’ Den?

Yes. Eggxactly closed a deal.

What season of Dragons’ Den was Eggxactly on?

Eggxactly appeared in Season 3, Episode 1, which aired 3 August 2006.

How much was Eggxactly asking for on Dragons’ Den?

The founders asked for £75,000 for 40% of the company, a £188K valuation.

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