Eggxactly
DealWater-free egg cooker
Eggxactly is a water-free egg cooker that got its big break on Dragons’ Den in Season 3, and walked out with a deal.
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From the show
The Dragons’ Den pitch
- £75K
- Asked for
- 40%
- Offered equity
- £188K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Founder James Seddon stepped onto the carpet in Season 3, Episode 1 in the episode that aired 3 August 2006. Eggxactly, the water-free egg cooker, pitched in the Home & Lifestyle category, one of 32 home & lifestyle businesses to brave the Den across all 21 seasons.
The ask was £75,000 for 40% of the company, an implied valuation of £188K.
A deal was struck.
Season 3 saw 73 pitches, and 8 of them closed a deal on air. In the Home & Lifestyle category overall, roughly 94% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Eggxactly?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Eggxactly get a deal on Dragons’ Den?
Yes. Eggxactly closed a deal.
What season of Dragons’ Den was Eggxactly on?
Eggxactly appeared in Season 3, Episode 1, which aired 3 August 2006.
How much was Eggxactly asking for on Dragons’ Den?
The founders asked for £75,000 for 40% of the company, a £188K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
