Product Update

Is Ella Banks Ltd Still in Business? (2026 Update)

Is Ella Banks Ltd from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Ella Banks Ltd today.

Dragons' Den IndexUpdated 16 February 20266 min read

As an Amazon Associate I earn from qualifying purchases.

Ella Banks Ltd pitched natural bathtime products for children in Series 13, and the brand that came out of it, Good Bubble, is still very much on shelves and online today. If you are wondering whether the tear-free, superfruit-scented bath range from the Den survived, the answer is yes.

The Short Answer

Ella Banks Ltd, trading as Good Bubble, is still in business. The brand runs a live e-commerce site, sells through Amazon UK, and holds a five-star Trustpilot rating built on over a hundred customer reviews, all signs of a company still actively serving customers rather than coasting on an old TV appearance.

Good Bubble has also kept building on its ethical credentials since the pitch, moving to 50 percent recycled plastic across its bottled range and maintaining Cruelty Free International approval, the kind of ongoing investment a business only makes if it plans to keep trading.

The Dragons' Den Pitch

Ella Banks Ltd, the parent company behind founder Amy Wordsworth's brand, pitched in Series 13, Episode 6, in the Kids & Education category. Wordsworth asked for £60,000 in exchange for 40 percent of the business, pitching a range of naturally formulated bathtime products aimed at children.

The idea was to bring natural, honest, ingredient-led health and beauty products to a UK children's market that Wordsworth felt was dominated by less transparent formulations.

The Deal That Got Done

Deborah Meaden invested the full £60,000 asked for, taking the 40 percent stake on the table. Meaden has consistently shown an eye for well-run consumer brands with genuine differentiation, and a naturally derived children's bath range with allergen-free, dermatologically tested credentials fit that pattern closely.

That backing helped launch Good Bubble as a proper retail brand: a range of bath and hair products for children built around real fruit extracts, free from sulfates, parabens, silicone, PEG, phthalates and artificial colour.

Building the Good Bubble Brand

Good Bubble grew its range around two superfruit characters, Dexter Dragon Fruit and Clara Cloudberry, giving the products a distinct identity for parents shopping in a crowded children's toiletries category. The company from Manchester also secured deals to feature well-loved storybook characters, including The Gruffalo and Friends, on its packaging.

That kind of licensing arrangement is not cheap or easy to secure, and it points to a brand with the retail relationships and financial standing to negotiate proper partnerships years after its television debut.

The Bottom Line

Ella Banks Ltd pitched in Series 13 for £60,000 at 40 percent, secured the full amount from Deborah Meaden, and built the investment into Good Bubble, a natural children's bath and haircare brand with a five-star Trustpilot rating, Amazon distribution and ongoing sustainability investment.

If you came here to check whether the bathtime brand from the Den is still around, it is, and it has grown into a genuinely well-regarded name in children's natural skincare.

Where to buy Ella Banks Ltd

Still selling as of 16 February 2026. Check today's price and availability.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

See the full Ella Banks Ltd deal breakdown and term sheet →