Ezidrops

No Deal

Eye and ear drop tool

Season 21 · Ep 11 Health & WellnessAired 14 March 2024

Ezidrops is a eye and ear drop tool that got its big break on Dragons’ Den in Season 21, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£30K
Asked for: 30%
Offered equity: £100K
Sought valuation

Founder Bob Gokani stepped onto the carpet in Season 21, Episode 11 in the episode that aired 14 March 2024. Ezidrops, the eye and ear drop tool, pitched in the Health & Wellness category, one of 26 health & wellness businesses to brave the Den across all 21 seasons.

The ask was £30,000 for 30% of the company, an implied valuation of £100K.

No deal. Every dragon declined, and Ezidrops walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 21 saw 57 pitches, and 32 of them closed a deal on air. In the Health & Wellness category overall, roughly 58% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Ezidrops?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Ezidrops get a deal on Dragons’ Den?

No. Ezidrops pitched the dragons but left Season 21 without a deal.

What season of Dragons’ Den was Ezidrops on?

Ezidrops appeared in Season 21, Episode 11, which aired 14 March 2024.

How much was Ezidrops asking for on Dragons’ Den?

The founders asked for £30,000 for 30% of the company, a £100K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.