Faace

Deal

Skincare brand

Season 21 · Ep 7 Fashion & BeautyAired 15 February 2024

Faace, the skincare brand, landed on the national radar after pitching the dragons in Season 21, and convinced Peter Jones and Touker Suleyman and StevenBartlett to invest.

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From the show

The Dragons’ Den pitch

£60K
Asked for: 15%
Offered equity: £400K
Sought valuation: £60K
Deal amount: 15%
Deal equity: £400K
Deal valuation

Jasmine Wicks-Stephens faced the dragons in Season 21, Episode 7 in the episode that aired 15 February 2024. Faace, the skincare brand, pitched in the Fashion & Beauty category, one of 67 fashion & beauty businesses to brave the Den across all 21 seasons.

They came in asking £60,000 in exchange for 15% equity, putting a £400K valuation on the business.

Peter Jones, Touker Suleyman and StevenBartlett teamed up at £60,000 for 15% equity. The deal valued the company at £400K.

Across Season 21, 32 of 57 pitches ended in a handshake. In the Fashion & Beauty category overall, roughly 69% of pitches have landed a dragon across the show's history.

Peter Jones£20K Touker Suleyman£20KStevenBartlett£20K

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Frequently asked questions

Where can I buy Faace?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Faace get a deal on Dragons’ Den?

Yes. Faace closed a deal for £60,000 in exchange for 15% equity, with Peter Jones and Touker Suleyman and StevenBartlett.

Which dragon invested in Faace?

Peter Jones and Touker Suleyman and StevenBartlett invested in Faace (£60,000 total as aired).

What season of Dragons’ Den was Faace on?

Faace appeared in Season 21, Episode 7, which aired 15 February 2024.

How much was Faace asking for on Dragons’ Den?

The founders asked for £60,000 for 15% of the company, a £400K valuation.

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