Product Update

Is Faace Still in Business? (2026 Update)

Is Faace from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Faace today.

Dragons' Den IndexUpdated 21 February 20266 min read

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Faace pitched a fuss free, hormone aware skincare range and landed a rare triple deal, three Dragons backing the same founder at once. It is one of the more dramatic stories in this index, because the honest answer to whether it is still in business is not a simple yes or no. It is currently trading, but it came close enough to closing that the story is worth understanding in full.

The Short Answer

As things stand, Faace's own website is live and its face masks, cleansers and moisturisers are listed for sale. So in the narrowest sense, yes, you can currently buy Faace products.

But that simple yes hides a genuinely rocky recent history. In 2024 the brand went up for sale after struggling in a fiercely competitive skincare market, a buyer was secured, and then in the summer of 2025 the founder confirmed that sale had collapsed and the brand was expected to close. Since then, its founder has signalled a possible 2026 relaunch under new management, though as of the most recent reporting no contracts had been formally signed.

The Pitch

Faace appeared in series 21, episode 7, filed under Fashion & Beauty in our index. Founder Jasmine Wicks-Stephens pitched a hormone aware skincare line built around the idea that skin needs vary through a woman's cycle, a genuinely distinctive angle in a category crowded with one-size-fits-all routines.

The ask was £60,000 for 15 percent of the business. That equity offer landed strongly enough with the panel that Faace ended up walking away with backing from not one, not two, but three Dragons at once, a rare outcome even by Dragons' Den standards.

The Deal

Peter Jones, Touker Suleyman and Steven Bartlett all backed the pitch together, putting up the full £60,000 for the 15 percent on the table. A three way deal like that reflects genuine consensus in the room, three investors with different specialisms all deciding the brand and the founder were worth backing.

That level of investor enthusiasm on the night makes the brand's later struggles a useful reminder: a strong pitch and a strong deal do not guarantee a smooth road afterwards. Retail competition, manufacturing costs and market timing all still have to be navigated long after the cameras stop rolling.

The Near Closure

By 2024, five years into building the business, Wicks-Stephens was seeking a buyer after the brand struggled to hold its ground in an increasingly crowded skincare market. A sale was agreed that August, and for a while it looked like Faace would continue under new ownership. Then, in July 2025, the founder revealed publicly that the deal had fallen through, and industry coverage at the time reported the brand was expected to shut down.

That is about as close to the edge as a business can get without formally closing its doors. Founders in this position usually either wind the company down quietly or scramble for a last minute alternative, and Faace's founder chose the latter.

Why Beauty Brands Struggle Even After a Strong Deal

Faace's story is a useful reminder that a strong pitch, even a rare three Dragon deal with genuine investor enthusiasm behind it, does not insulate a brand from the underlying economics of its category. Skincare is one of the most crowded and fastest moving consumer sectors in the UK, with new entrants launching constantly, established names defending their shelf space aggressively, and customer acquisition costs on social media climbing every year. A founder can build a genuinely differentiated product and still find themselves squeezed by rising costs and shrinking margins a few years in.

It is also worth noting how common a near closure like this actually is beneath the surface of the wider Dragons' Den archive, even if it rarely gets reported this openly. Most struggling brands wind down quietly, without a founder publicly discussing a collapsed acquisition or a possible relaunch on social media. Faace's story stands out mainly because its founder chose transparency over a quiet exit, which gives readers a far clearer picture of what a near miss actually looks like from the inside.

Where Things Stand Now

Most recently, Wicks-Stephens has said publicly that a new agreement is under discussion and that a 2026 relaunch, with updated formulas, packaging and new products under fresh management, is possible, though not yet finalised. In the meantime, the brand's website and product listings remain live and active.

To recap. Faace pitched in series 21, episode 7, asked for £60,000 for 15 percent, and secured exactly that from a rare three way deal with Peter Jones, Touker Suleyman and Steven Bartlett. The business is trading today, its site is live and selling, but it came within one collapsed sale of closing for good in 2025, and its longer term future depends on a relaunch deal that had not been finalised as of the most recent reporting. If you are checking on Faace specifically because you heard it might be closing, that fear was well founded, it just has not happened yet.

Where to buy Faace

Still selling as of 21 February 2026. Check today's price and availability.

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See the full Faace deal breakdown and term sheet →