Flavourly

Deal

Food and snack box delivery service

Season 12 · Ep 11 Food & DrinkAired 22 February 2015

Flavourly, the food and snack box delivery service, landed on the national radar after pitching the dragons in Season 12, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£75K
Asked for: 20%
Offered equity: £375K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Ryan O'Rorke faced the dragons in Season 12, Episode 11 in the episode that aired 22 February 2015. Flavourly, the food and snack box delivery service, pitched in the Food & Drink category, one of 55 food & drink businesses to brave the Den across all 21 seasons.

They came in asking £75,000 in exchange for 20% equity, putting a £375K valuation on the business.

A deal was struck.

Across Season 12, 20 of 65 pitches ended in a handshake. In the Food & Drink category overall, roughly 93% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Flavourly?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Flavourly get a deal on Dragons’ Den?

Yes. Flavourly closed a deal.

What season of Dragons’ Den was Flavourly on?

Flavourly appeared in Season 12, Episode 11, which aired 22 February 2015.

How much was Flavourly asking for on Dragons’ Den?

The founders asked for £75,000 for 20% of the company, a £375K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.