Foam Dynamics
No DealDragon themed children's toys, books and DVDs
Foam Dynamics, the dragon themed children's toys, books and dvds, landed on the national radar after pitching the dragons in Season 4, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
- £200K
- Asked for
- 20%
- Offered equity
- £1M
- Sought valuation
Chrissi Hewitt-Jones faced the dragons in Season 4, Episode 2 in the episode that aired 14 February 2007. Foam Dynamics, the dragon themed children's toys, books and dvds, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
They came in asking £200,000 in exchange for 20% equity, putting a £1M valuation on the business.
Foam Dynamics couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.
Across Season 4, 10 of 52 pitches ended in a handshake. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Foam Dynamics?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Foam Dynamics get a deal on Dragons’ Den?
No. Foam Dynamics pitched the dragons but left Season 4 without a deal.
What season of Dragons’ Den was Foam Dynamics on?
Foam Dynamics appeared in Season 4, Episode 2, which aired 14 February 2007.
How much was Foam Dynamics asking for on Dragons’ Den?
The founders asked for £200,000 for 20% of the company, a £1M valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
