Gumigem Ltd
No DealRange of children's products for teething and chewing aids for the sensory market
Best known from its Dragons’ Den appearance, Gumigem Ltd is a range of children's products for teething and chewing aids for the sensory market in Season 13, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
- £30K
- Asked for
- 15%
- Offered equity
- £200K
- Sought valuation
Jenny McLaughlan and Lorraine Young walked into the Den in Season 13, Episode 8 in the episode that aired 30 August 2015. Gumigem Ltd, the range of children's products for teething and chewing aids for the sensory market, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
On the carpet, the number was £30,000 for a 15% stake, which valued the company at £200K.
The dragons passed, and Gumigem Ltd left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.
Gumigem Ltd was one of 69 businesses to pitch in Season 13, where 24 deals got done. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Gumigem Ltd?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Gumigem Ltd get a deal on Dragons’ Den?
No. Gumigem Ltd pitched the dragons but left Season 13 without a deal.
What season of Dragons’ Den was Gumigem Ltd on?
Gumigem Ltd appeared in Season 13, Episode 8, which aired 30 August 2015.
How much was Gumigem Ltd asking for on Dragons’ Den?
The founders asked for £30,000 for 15% of the company, a £200K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
