Karisma Kidz
No DealDolls aiding children with mental health issues
Karisma Kidz is a dolls aiding children with mental health issues that got its big break on Dragons’ Den in Season 11, where it won fans even without landing a deal.
As an Amazon Associate I earn from qualifying purchases.
Affiliate link — we may earn a commission at no extra cost to you.
Some Dragons’ Den products rebrand or sell under a parent company. The button above searches current Karisma Kidz listings on Amazon so you see what's actually available today.
From the show
The Dragons’ Den pitch
- £60K
- Asked for
- 10%
- Offered equity
- £600K
- Sought valuation
Founder Erika Brodnock stepped onto the carpet in Season 11, Episode 11 in the episode that aired 23 February 2014. Karisma Kidz, the dolls aiding children with mental health issues, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
The ask was £60,000 for 10% of the company, an implied valuation of £600K.
No deal. Every dragon declined, and Karisma Kidz walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 11 saw 67 pitches, and 15 of them closed a deal on air. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
Sold on Karisma Kidz?
Check today's price and availability before it is gone.
Affiliate link — we may earn a commission at no extra cost to you.
Frequently asked questions
Where can I buy Karisma Kidz?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Karisma Kidz get a deal on Dragons’ Den?
No. Karisma Kidz pitched the dragons but left Season 11 without a deal.
What season of Dragons’ Den was Karisma Kidz on?
Karisma Kidz appeared in Season 11, Episode 11, which aired 23 February 2014.
How much was Karisma Kidz asking for on Dragons’ Den?
The founders asked for £60,000 for 10% of the company, a £600K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
