Product Update

Is Le Beanock Still in Business? (2026 Update)

Is Le Beanock from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Le Beanock today.

Dragons' Den IndexUpdated 23 February 20266 min read

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Le Beanock, a cross between a beanbag and a hammock, was one of the very first pitches to appear on Dragons' Den, back when the show was still a pilot series finding its format. Two decades on, the honest answer to whether it is still in business is genuinely mixed, and worth laying out carefully rather than rounding to a clean yes or no.

The Short Answer

The Le Beanock website is still live today, with a functioning shop page listing its Signature, Colours and Pop! ranges for sale. On that evidence alone, the product is still being sold.

But the company behind it has a more complicated paper trail. Companies House records reportedly show the original Le Beanock company was dissolved in 2018, which does not necessarily mean the brand stopped selling, businesses often restructure or continue under different corporate arrangements, but it does mean the tidy story of one continuous company running since the pitch is not accurate.

The Pitch

Le Beanock appeared in series 1, episode 3, filed under Home & Lifestyle in our index. Designer Tracie Herrtage, who had founded the business in 2005, pitched her beanbag hammock hybrid, a genuinely novel piece of furniture combining the weightlessness of a hammock with the comfort of a beanbag, to a panel still establishing what a Dragons' Den pitch looked like.

The ask on record was £54,000 for 49 percent of the business, an equity offer that, like several other early series pitches, put the founder close to giving away half her company.

The Deal, and a Complication Worth Flagging

Our index records a deal closing with Rachel Elnaugh, the sole female Dragon on the original panel, for the full £54,000 at the full 49 percent asked. That is the deal as it appears in the official record we track.

It is worth noting that some contemporary and retrospective accounts of this pitch describe a messier outcome, with reports suggesting the agreed investment money never actually arrived and that Herrtage ended up around £10,000 in debt as a result, effectively describing a deal that fell through in practice even if it was announced on air. We have not been able to independently confirm which version is accurate, and readers researching this pitch in depth should be aware the historical record on it is not fully consistent.

What Happened After the Cameras Stopped

Whatever happened with the original investment, the Le Beanock brand did continue. It has been on sale, in one form or another, for two decades, longer than most Dragons' Den products manage even with a smoothly closed deal behind them. The current website markets three distinct product ranges and offers free worldwide shipping, which suggests an operation that has kept selling steadily rather than one running on inertia from a single old listing.

The 2018 dissolution of the original registered company, if accurate, most likely reflects a corporate restructuring rather than the end of the actual product line, small design businesses often move between different legal entities over a twenty year span for tax, ownership or succession reasons without the underlying brand skipping a beat.

Why Series 1 Pitches Are Harder to Research

The very first series of Dragons' Den, filmed as something closer to a pilot than a finished television format, did not generate anything like the volume of press coverage, social media follow up or archived business filings that later series produced once the show became a national hit. That makes verifying the precise outcome of an early deal, whether the money actually landed in the founder's account, whether terms changed after the cameras stopped, meaningfully harder than it is for a pitch from the last five or ten years, where there is usually a trail of interviews, LinkedIn updates and trade press coverage to draw on.

That is exactly the situation with Le Beanock. The show's own broadcast recorded a deal, but at least one detailed retrospective account of the founder's experience describes the investment never materialising in practice. Both things can be true at once, an agreement reached on camera that did not survive the due diligence process that follows every filmed pitch before money actually changes hands, which is a real and not uncommon outcome across the show's history, particularly in its earliest years before that process was as well understood by either side.

Where Things Stand Now

To recap. Le Beanock pitched in series 1, episode 3, the show's earliest days, asking for £54,000 for 49 percent, with our records showing a deal completed with Rachel Elnaugh, though other accounts of that same pitch describe the investment falling through afterwards. Two decades later, the Le Beanock website and shop are live and selling three product ranges.

The most honest summary is this: the product itself has clearly survived in some form for twenty years, but the full story of the company's ownership and financing along the way is not something we can state with full confidence from the available record.

Where to buy Le Beanock

Still selling as of 23 February 2026. Check today's price and availability.

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See the full Le Beanock deal breakdown and term sheet →