Little’s
DealFlavoured instant coffee
Best known from its Dragons’ Den appearance, Little’s is a flavoured instant coffee in Season 22, and convinced Steven Bartlett to invest.
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From the show
The Dragons’ Den pitch
- £80K
- Asked for
- 5%
- Offered equity
- £1.6M
- Sought valuation
- £80K
- Deal amount
- 5%
- Deal equity
- £1.6M
- Deal valuation
Will Little walked into the Den in Season 22, Episode 5 in the episode that aired 6 February 2025. Little’s, the flavoured instant coffee, pitched in the Food & Drink category, one of 67 food & drink businesses to brave the Den across all 22 seasons.
On the carpet, the number was £80,000 for a 5% stake, which valued the company at £1.6M.
Steven Bartlett made the deal at £80,000 for 5% equity. The deal valued the company at £1.6M.
Little’s was one of 55 businesses to pitch in Season 22, where 32 deals got done. In the Food & Drink category overall, roughly 87% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Little’s?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name. The company's official website is another option.
Did Little’s get a deal on Dragons’ Den?
Yes. Little’s closed a deal for £80,000 in exchange for 5% equity, with Steven Bartlett.
Which dragon invested in Little’s?
Steven Bartlett invested in Little’s (£80,000 total as aired).
What season of Dragons’ Den was Little’s on?
Little’s appeared in Season 22, Episode 5, which aired 6 February 2025.
How much was Little’s asking for on Dragons’ Den?
The founders asked for £80,000 for 5% of the company, a £1.6M valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
