Lumberjaxe Food Company
DealRange of sauces and seasonings
Best known from its Dragons’ Den appearance, Lumberjaxe Food Company is a range of sauces and seasonings in Season 22, and convinced Emma Grede to invest.
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From the show
The Dragons’ Den pitch
- £90K
- Asked for
- 20%
- Offered equity
- £450K
- Sought valuation
- £90K
- Deal amount
- 20%
- Deal equity
- £450K
- Deal valuation
Brendon and Jaydon Manders walked into the Den in Season 22, Episode 7 in the episode that aired 20 February 2025. Lumberjaxe Food Company, the range of sauces and seasonings, pitched in the Food & Drink category, one of 67 food & drink businesses to brave the Den across all 22 seasons.
On the carpet, the number was £90,000 for a 20% stake, which valued the company at £450K.
Emma Grede made the deal at £90,000 for 20% equity. The deal valued the company at £450K.
Lumberjaxe Food Company was one of 55 businesses to pitch in Season 22, where 32 deals got done. In the Food & Drink category overall, roughly 87% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Lumberjaxe Food Company?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name. The company's official website is another option.
Did Lumberjaxe Food Company get a deal on Dragons’ Den?
Yes. Lumberjaxe Food Company closed a deal for £90,000 in exchange for 20% equity, with Emma Grede.
Which dragon invested in Lumberjaxe Food Company?
Emma Grede invested in Lumberjaxe Food Company (£90,000 total as aired).
What season of Dragons’ Den was Lumberjaxe Food Company on?
Lumberjaxe Food Company appeared in Season 22, Episode 7, which aired 20 February 2025.
How much was Lumberjaxe Food Company asking for on Dragons’ Den?
The founders asked for £90,000 for 20% of the company, a £450K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
