Luxe Collective

Deal

Luxury second-hand marketplace

Season 21 · Ep 1 Business ServicesAired 4 January 2024

Best known from its Dragons’ Den appearance, Luxe Collective is a luxury second-hand marketplace in Season 21, and convinced StevenBartlett to invest.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 3%
Offered equity: £3.3M
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Oliver John-Miller, Benjamin and Joseph Gallagher walked into the Den in Season 21, Episode 1 in the episode that aired 4 January 2024. Luxe Collective, the luxury second-hand marketplace, pitched in the Business Services category, one of 33 business services businesses to brave the Den across all 22 seasons.

On the carpet, the number was £100,000 for a 3% stake, which valued the company at £3.3M.

StevenBartlett made the deal.

Luxe Collective was one of 57 businesses to pitch in Season 21, where 32 deals got done. In the Business Services category overall, roughly 91% of pitches have landed a dragon across the show's history.

StevenBartlett£100K

Is Luxe Collective still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Luxe Collective?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Luxe Collective get a deal on Dragons’ Den?

Yes. Luxe Collective closed a deal, with StevenBartlett.

Which dragon invested in Luxe Collective?

StevenBartlett invested in Luxe Collective.

What season of Dragons’ Den was Luxe Collective on?

Luxe Collective appeared in Season 21, Episode 1, which aired 4 January 2024.

How much was Luxe Collective asking for on Dragons’ Den?

The founders asked for £100,000 for 3% of the company, a £3.3M valuation.

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