Luxe Collective

Deal

Luxury second-hand marketplace

Season 21 · Ep 1 Business ServicesAired 4 January 2024

Best known from its Dragons’ Den appearance, Luxe Collective is a luxury second-hand marketplace in Season 21, and convinced StevenBartlett to invest.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 3%
Offered equity: £3.3M
Sought valuation: £100K
Deal amount: 3%
Deal equity: £3.3M
Deal valuation

Oliver John-Miller, Benjamin and Joseph Gallagher walked into the Den in Season 21, Episode 1 in the episode that aired 4 January 2024. Luxe Collective, the luxury second-hand marketplace, pitched in the Business Services category, one of 30 business services businesses to brave the Den across all 21 seasons.

On the carpet, the number was £100,000 for a 3% stake, which valued the company at £3.3M.

StevenBartlett made the deal at £100,000 for 3% equity. The deal valued the company at £3.3M.

Luxe Collective was one of 57 businesses to pitch in Season 21, where 32 deals got done. In the Business Services category overall, roughly 93% of pitches have landed a dragon across the show's history.

StevenBartlett£100K

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Frequently asked questions

Where can I buy Luxe Collective?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Luxe Collective get a deal on Dragons’ Den?

Yes. Luxe Collective closed a deal for £100,000 in exchange for 3% equity, with StevenBartlett.

Which dragon invested in Luxe Collective?

StevenBartlett invested in Luxe Collective (£100,000 total as aired).

What season of Dragons’ Den was Luxe Collective on?

Luxe Collective appeared in Season 21, Episode 1, which aired 4 January 2024.

How much was Luxe Collective asking for on Dragons’ Den?

The founders asked for £100,000 for 3% of the company, a £3.3M valuation.

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