Magic Whiteboard

Deal

Portable whiteboard in the form of a roll

Season 6 · Ep 5 Kids & EducationAired 18 August 2008

Magic Whiteboard, the portable whiteboard in the form of a roll, landed on the national radar after pitching the dragons in Season 6, and convinced Deborah Meaden and Theo Paphitis to invest.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 15%
Offered equity: £667K
Sought valuation: £100K
Deal amount: 40%
Deal equity: £250K
Deal valuation

Neil and Laura Westwood faced the dragons in Season 6, Episode 5 in the episode that aired 18 August 2008. Magic Whiteboard, the portable whiteboard in the form of a roll, pitched in the Kids & Education category, one of 82 kids & education businesses to brave the Den across all 22 seasons.

They came in asking £100,000 in exchange for 15% equity, putting a £667K valuation on the business.

Deborah Meaden and Theo Paphitis teamed up at £100,000 for 40% equity. That priced the company at £250K, a haircut from the £667K the founders walked in asking for, which is how negotiations in the Den usually go.

Across Season 6, 14 of 66 pitches ended in a handshake. In the Kids & Education category overall, roughly 45% of pitches have landed a dragon across the show's history.

Deborah Meaden£50K Theo Paphitis£50K

Is Magic Whiteboard still in business?

Read our 2026 update on where the company is now.

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Frequently asked questions

Where can I buy Magic Whiteboard?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Magic Whiteboard get a deal on Dragons’ Den?

Yes. Magic Whiteboard closed a deal for £100,000 in exchange for 40% equity, with Deborah Meaden and Theo Paphitis.

Which dragon invested in Magic Whiteboard?

Deborah Meaden and Theo Paphitis invested in Magic Whiteboard (£100,000 total as aired).

What season of Dragons’ Den was Magic Whiteboard on?

Magic Whiteboard appeared in Season 6, Episode 5, which aired 18 August 2008.

How much was Magic Whiteboard asking for on Dragons’ Den?

The founders asked for £100,000 for 15% of the company, a £667K valuation.

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