Magic Whiteboard
DealPortable whiteboard in the form of a roll
Magic Whiteboard, the portable whiteboard in the form of a roll, landed on the national radar after pitching the dragons in Season 6, and convinced Deborah Meaden and Theo Paphitis to invest.
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From the show
The Dragons’ Den pitch
- £100K
- Asked for
- 40%
- Offered equity
- £250K
- Sought valuation
- £100K
- Deal amount
- 40%
- Deal equity
- £250K
- Deal valuation
Neil and Laura Westwood faced the dragons in Season 6, Episode 5 in the episode that aired 18 August 2008. Magic Whiteboard, the portable whiteboard in the form of a roll, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
They came in asking £100,000 in exchange for 40% equity, putting a £250K valuation on the business.
Deborah Meaden and Theo Paphitis teamed up at £100,000 for 40% equity. The deal valued the company at £250K.
Across Season 6, 14 of 66 pitches ended in a handshake. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Magic Whiteboard?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Magic Whiteboard get a deal on Dragons’ Den?
Yes. Magic Whiteboard closed a deal for £100,000 in exchange for 40% equity, with Deborah Meaden and Theo Paphitis.
Which dragon invested in Magic Whiteboard?
Deborah Meaden and Theo Paphitis invested in Magic Whiteboard (£100,000 total as aired).
What season of Dragons’ Den was Magic Whiteboard on?
Magic Whiteboard appeared in Season 6, Episode 5, which aired 18 August 2008.
How much was Magic Whiteboard asking for on Dragons’ Den?
The founders asked for £100,000 for 40% of the company, a £250K valuation.
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