Product Update

Is Masons Beans Still in Business? (2026 Update)

Is Masons Beans from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Masons Beans today.

Dragons' Den IndexUpdated 4 March 20266 min read

As an Amazon Associate I earn from qualifying purchases.

Masons Beans pitched freshly cooked baked beans as a premium alternative to the tinned supermarket staple, and after one of the longest, most hotly contested negotiations in the show's history, walked away with a deal from Nick Jenkins. The business did not survive.

The Short Answer

Masons Beans is not still in business. Despite landing genuinely prestigious retail listings after its Den appearance, the company was later wound up, and there is no active Masons Beans product on sale today.

It is a reminder that a great pitch, a strong deal and even top-tier retail placement do not guarantee survival in food retail, a category with brutal margins and heavy competition from established brands.

The Dragons' Den Pitch

Masons Beans appeared in Series 13, Episode 13, in the Food & Drink category. Founder Ben Mason pitched a freshly cooked, premium baked bean product aimed at shoppers who wanted something more than the standard tinned option, and the pitch became one of the longest negotiations of the series, with nearly three hours of back and forth involving Deborah Meaden, Touker Suleyman, Peter Jones and Nick Jenkins.

The founder asked for 50,000 pounds in exchange for 20 percent of the company, a deal that ultimately drew serious interest from multiple dragons before one closed it.

The Deal That Got Done

Nick Jenkins won the deal, putting up the full 50,000 pounds for the 20 percent stake on the table after the long, competitive bidding process.

Nick's experience scaling Moonpig from a small idea into a household name made him a credible partner for a founder trying to take a niche premium food product into the mainstream.

What Happened After the Deal

The early signs were genuinely promising. Masons Beans went on to be stocked in Fortnum and Mason, Selfridges, Harrods and Ocado, a retail footprint that most small food brands would consider a huge win on its own.

It was not enough to keep the business going long term. Despite the prestigious placements, Masons Beans was ultimately wound up. Premium positioning can get a product onto impressive shelves, but it does not automatically deliver the sales volume or repeat custom needed to cover the cost of small-batch fresh food production at scale.

Where Things Stand Now

To recap, Masons Beans pitched in Series 13 out of the Food & Drink category, asked for 50,000 pounds for 20 percent, and closed that exact deal with Nick Jenkins after one of the show's longest negotiations.

The company reached some of the UK's most prestigious food retailers before being wound up. If you are hoping to find a jar of Masons Beans on a shelf today, you will not, the business no longer operates.

A Warning About Prestige Retail

It is tempting to treat a listing in Fortnum and Mason or Harrods as proof that a business has arrived. In reality, premium retail placement often comes with tight margins, demanding standards and low order volumes relative to mainstream supermarkets, which can put real strain on a small producer trying to scale up fresh food production.

Masons Beans reached shelves that most food entrepreneurs would consider a dream outcome, and it still was not enough to keep the business afloat. That gap between prestige and profitability is one of the more sobering lessons to come out of the Den's food and drink pitches.

The length of the original negotiation is worth remembering too. Nearly three hours of on-camera back and forth, with four separate dragons weighing in before Nick Jenkins closed the deal, showed genuine appetite for the product from experienced investors. That level of interest at the pitch stage is not always a reliable predictor of how a fresh food business will hold up once it has to compete on cost and shelf life at scale.

Common Questions

Did Masons Beans get a deal on Dragons' Den? Yes. Nick Jenkins invested the full 50,000 pounds asked for, in exchange for 20 percent of the company, after a negotiation involving four different dragons.

Is Masons Beans still available to buy? No. The company was wound up, and there is no active retailer stocking the product today.

Which retailers stocked Masons Beans? Fortnum and Mason, Selfridges, Harrods and Ocado all carried the product at various points after the Den appearance.

Who founded Masons Beans? Ben Mason pitched the freshly cooked, premium baked bean product on the show.

Where to buy Masons Beans

Still selling as of 4 March 2026. Check today's price and availability.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

See the full Masons Beans deal breakdown and term sheet →