Masterpeace

Deal

Mindful art classes and painting kits

Season 18 · Ep 1 OtherAired 1 April 2021

Masterpeace is a mindful art classes and painting kits that got its big break on Dragons’ Den in Season 18, and convinced Deborah Meaden to invest.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 25%
Offered equity: £200K
Sought valuation: £50K
Deal amount: 25%
Deal equity: £200K
Deal valuation

Founder Zena El Farra stepped onto the carpet in Season 18, Episode 1 in the episode that aired 1 April 2021. Masterpeace, the mindful art classes and painting kits, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £50,000 for 25% of the company, an implied valuation of £200K.

Deborah Meaden made the deal at £50,000 for 25% equity. The deal valued the company at £200K.

Season 18 saw 70 pitches, and 35 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

Deborah Meaden£50K

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Frequently asked questions

Where can I buy Masterpeace?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Masterpeace get a deal on Dragons’ Den?

Yes. Masterpeace closed a deal for £50,000 in exchange for 25% equity, with Deborah Meaden.

Which dragon invested in Masterpeace?

Deborah Meaden invested in Masterpeace (£50,000 total as aired).

What season of Dragons’ Den was Masterpeace on?

Masterpeace appeared in Season 18, Episode 1, which aired 1 April 2021.

How much was Masterpeace asking for on Dragons’ Den?

The founders asked for £50,000 for 25% of the company, a £200K valuation.

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