Product Update
Is Masterpeace Still in Business? (2026 Update)
Is Masterpeace from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Masterpeace today.
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MasterPeace teaches painting as a form of meditation, and its founder had reportedly considered closing the doors during the pandemic before a Dragons' Den deal turned things around. It is still open.
The Short Answer
MasterPeace is still in business. Founder Zena El Farra continues to run the mindful art studio, which operates from Eccleston Yards in central London, and the brand has expanded its offering beyond in-person classes into products like a mindfulness-focused art projector.
There is no confirmed Amazon listing in our tracking, since the business is built around in-studio classes and its own retail products rather than mass consumer goods.
The Dragons' Den Pitch
The company pitched in series 18, episode 1, which aired on 1 April 2021, listed under Other in our category tracking, presenting mindful art classes and painting kits designed to make meditation and creativity more accessible to a wider audience.
Founder Zena El Farra asked for 50,000 pounds in exchange for 25 percent of the business, pitching at a point when the studio, like much of the events and hospitality sector, had been badly hit by pandemic restrictions.
The Deal That Got Done
Deborah Meaden backed the business, putting up the full 50,000 pounds for the 25 percent stake as asked. By El Farra's own account, she had considered closing the company after struggling through the pandemic, and Meaden's investment was described as a significant confidence boost at a genuinely precarious moment for the business.
What Happened After the Show
Since the deal, MasterPeace has improved the quality and sustainability of its art kits and expanded its offering across in-studio classes, online kits, and new products, including the IlluminArty projector designed to enhance the mindful painting experience at home.
The company has also discussed plans to open a second physical studio, either elsewhere in London or in another major UK city, a sign of continued expansion rather than a business that stabilised and stopped growing after its Den appearance.
The pandemic hit studio-based, in-person businesses particularly hard, since the entire original model depended on people gathering physically to paint together, so the pivot toward online kits and take-home products like the IlluminArty projector reflects a business that adapted its model rather than simply waiting for footfall to return.
Where to Buy It Now
MasterPeace operates its Belgravia and Eccleston Yards studio in central London, alongside online sales of its art kits and the IlluminArty projector through its own website. There is no confirmed Amazon listing in our tracking, consistent with a business built around a studio experience as much as a product line.
Anyone local to London can also book in-person classes directly through the studio.
Splitting the business between a physical studio experience and a retail product line gives MasterPeace two different ways to reach customers, people who want the guided, in-person mindful painting session, and people who want to recreate something similar at home with a kit or the IlluminArty projector, which broadens the potential customer base beyond just central London.
Common Questions
Does MasterPeace sell on Amazon? There is no confirmed Amazon listing in our tracking. The business sells its art kits and the IlluminArty projector through its own website, alongside in-studio classes at its London location.
How close did the business come to closing? By founder Zena El Farra's own account, she had considered shutting down MasterPeace after the pandemic hit the events and hospitality sector hard, before Deborah Meaden's investment gave the business a genuine lifeline and confidence boost at a precarious moment.
Is Deborah Meaden still involved? Public sources do not confirm her current shareholding, though the deal closed on the pitched terms, with the full 50,000 pounds invested for a 25 percent stake in the mindful art studio.
What is the IlluminArty projector? It is a product MasterPeace developed after the Dragons' Den deal, designed to bring elements of the guided, mindful painting studio experience into a customer's own home rather than requiring a trip to the London studio.
The Verdict
MasterPeace asked for 50,000 pounds for 25 percent in series 18 and secured it from Deborah Meaden at a moment when the business genuinely needed the support. Years on, the studio is still running in central London, the product range has expanded, and there is talk of a second location.
It is still trading, and given how close the business reportedly came to closing before the deal, that makes it one of the more meaningful survival stories in our archive rather than just another still-open brand.
Where to buy Masterpeace
Still selling as of 10 March 2026. Check today's price and availability.
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See the full Masterpeace deal breakdown and term sheet →
