Mum 2 Mummarket
DealBabies and children's "nearly-new" sales
Mum 2 Mummarket is a babies and children's "nearly-new" sales that got its big break on Dragons’ Den in Season 13, and walked out with a deal.
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From the show
The Dragons’ Den pitch
- £35K
- Asked for
- 25%
- Offered equity
- £140K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Founder Kath Harrop stepped onto the carpet in Season 13, Episode 15 in the episode that aired 21 February 2016. Mum 2 Mummarket, the babies and children's "nearly-new" sales, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
The ask was £35,000 for 25% of the company, an implied valuation of £140K.
A deal was struck.
Season 13 saw 69 pitches, and 24 of them closed a deal on air. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Mum 2 Mummarket?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Mum 2 Mummarket get a deal on Dragons’ Den?
Yes. Mum 2 Mummarket closed a deal.
What season of Dragons’ Den was Mum 2 Mummarket on?
Mum 2 Mummarket appeared in Season 13, Episode 15, which aired 21 February 2016.
How much was Mum 2 Mummarket asking for on Dragons’ Den?
The founders asked for £35,000 for 25% of the company, a £140K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
