Product Update

Is Mum 2 Mummarket Still in Business? (2026 Update)

Is Mum 2 Mummarket from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Mum 2 Mummarket today.

Dragons' Den IndexUpdated 10 May 20266 min read

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Mum 2 Mummarket pitched its nearly-new baby and children's sales events in series 13, asking for £35,000 for a 25 percent stake in the business. A decade on, the model has not just survived, it has kept expanding into new towns, with events still being announced and run today.

The Short Answer

Yes, Mum 2 Mummarket is still in business, and it is genuinely active rather than just technically still registered. The company's own website continues to advertise its Dragons' Den appearance and invites parents to book stalls at upcoming sales, and recent local press has covered new nearly-new sale events launching in additional towns well after the original pitch aired.

The Pitch in the Den

Founder Cath Harrop pitched Mum 2 Mummarket in series 13, episode 15, asking for £35,000 for 25 percent of the business. The concept is straightforward and genuinely useful: themed nearly-new sale events where parents can sell outgrown baby and children's clothes, toys and equipment directly to other local parents, rather than that gear sitting unused in a loft or heading to landfill.

The business had been running since September 2011 before the Den appearance, so this was an established, working model rather than an early-stage idea, which tends to make for a stronger pitch and a clearer path to a deal.

The Deal

Harrop secured the £35,000 investment she asked for. The specific Dragon behind the deal is not confirmed in our records, but the outcome, a founder walking away with the full amount requested for a community-driven, low-overhead events business, fits a pattern the Den has backed successfully more than once: a proven local model with a clear route to replicating itself in new towns.

A Model Built to Scale by Location

Nearly-new sales work well precisely because they are local. Each event needs a venue, a base of local parents willing to sell, and a base of local parents willing to buy, and none of that requires the kind of national manufacturing or distribution infrastructure that trips up a lot of physical product businesses after the Den.

That structure has let Mum 2 Mummarket expand steadily, town by town, franchise-style, rather than betting everything on one big national retail push. It is a slower kind of growth than a viral product launch, but it is also a more resilient one.

Still Opening New Events Today

Local press coverage confirms Mum 2 Mummarket held its first Milton Keynes nearly-new sale at Shenley Brook End School in late April 2026, giving local families a new venue to buy and sell pre-loved baby, children's and maternity items. Launching a brand new location event this far removed from the original Den pitch is strong, current evidence that the business is not just surviving, it is still actively growing.

The company's website continues to list multiple ongoing locations across the UK and to actively promote its Dragons' Den credentials as part of its marketing, which is exactly the kind of behaviour you would expect from a business that is proud of an outcome that actually worked out.

Why This One Is Easy to Verify

Unlike a lot of small physical-product businesses from the Den, where the only trace left online is an archived storefront that has not updated in years, Mum 2 Mummarket leaves a clear, dated trail. New locations get local newspaper coverage, each event has its own listing, and parents post about buying and selling at specific sales. That gives us something firmer to go on than a static website that could have been abandoned at any point since it was last edited.

It also means the business model has proved itself repeatable rather than a one-off success. Launching a nearly-new sale in a new town requires finding a venue, building a base of local sellers, and marketing the event to local buyers essentially from scratch each time, and Mum 2 Mummarket has clearly done that successfully more than once since its Den appearance.

Where Things Stand Now

To recap: Mum 2 Mummarket asked for £35,000 for 25 percent in series 13 and secured the investment. Years later, the business is not just still open, it is opening new locations, including a fresh Milton Keynes event confirmed in local coverage from 2026.

If you are wondering whether you can still book a stall or attend a Mum 2 Mummarket sale, the answer is a confident yes, and by the evidence available, the business looks to be in an expansion phase rather than a wind-down.

Where to buy Mum 2 Mummarket

Still selling as of 10 May 2026. Check today's price and availability.

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See the full Mum 2 Mummarket deal breakdown and term sheet →