Nobu Pet
DealPet waste collecting device
Nobu Pet, the pet waste collecting device, landed on the national radar after pitching the dragons in Season 18, and convinced Touker Suleyman to invest.
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From the show
The Dragons’ Den pitch
- £50K
- Asked for
- 35%
- Offered equity
- £143K
- Sought valuation
- £50K
- Deal amount
- 35%
- Deal equity
- £143K
- Deal valuation
Darren Lewitt Feisser faced the dragons in Season 18, Episode 13 in the episode that aired 1 July 2021. Nobu Pet, the pet waste collecting device, pitched in the Pet Products category, one of 16 pet products businesses to brave the Den across all 21 seasons.
They came in asking £50,000 in exchange for 35% equity, putting a £143K valuation on the business.
Touker Suleyman made the deal at £50,000 for 35% equity. The deal valued the company at £143K.
Across Season 18, 35 of 70 pitches ended in a handshake. In the Pet Products category overall, roughly 94% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Nobu Pet?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Nobu Pet get a deal on Dragons’ Den?
Yes. Nobu Pet closed a deal for £50,000 in exchange for 35% equity, with Touker Suleyman.
Which dragon invested in Nobu Pet?
Touker Suleyman invested in Nobu Pet (£50,000 total as aired).
What season of Dragons’ Den was Nobu Pet on?
Nobu Pet appeared in Season 18, Episode 13, which aired 1 July 2021.
How much was Nobu Pet asking for on Dragons’ Den?
The founders asked for £50,000 for 35% of the company, a £143K valuation.
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