Product Update

Is Nobu Pet Still in Business? (2026 Update)

Is Nobu Pet from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Nobu Pet today.

Dragons' Den IndexUpdated 13 March 20266 min read

As an Amazon Associate I earn from qualifying purchases.

Nobu Pet pitched a range of pet accessories built around one memorably named product, the Potty Mouth pooper scooper, alongside a combined pet bed and litter tray system. It is the kind of pitch that gets laughs in the room and, occasionally, a real investment. If you are here to find out whether the Irish pet brand kept going after the Den, the short answer is yes.

The Short Answer

Nobu Pet is still in business. The company, based in Blackrock, Co Louth, sells its full range including the Potty Mouth pooper scooper and the Nest & Go pet bed and carrier system directly through its own website.

There is no Amazon listing for the products, which is fairly common for a small, founder-run pet accessories business selling direct in both the UK and Irish markets rather than competing on marketplace pricing.

The Dragons' Den Pitch

Founder Darren Louet-Feisser pitched a range of quirky, practical pet products, most notably Potty Mouth, a bright, smiley-faced waste bag holder that clips onto a dog's lead so owners are not left carrying a bag of waste by hand until they find a bin, and Nest & Go, an all-in-one pet bed, carrier and litter tray system.

The founders asked for 50,000 pounds in exchange for 35 percent of the business, a fairly high equity stake to offer, valuing the company at just over 142,000 pounds. Product-led pitches with a genuinely novel design, rather than a repackaged existing category, tend to get a warmer reception from the panel. The pitch appeared in series 18, in an episode that also featured a pet food idea Touker Suleyman was openly critical of, which made his enthusiasm for the Nobu Pet range stand out by contrast.

The Deal That Got Done

Touker Suleyman made the investment, putting up the full 50,000 pounds for the 35 percent stake on offer. Suleyman had spoken on the show about wanting to break into the pet products category, and this pitch gave him the entry point, with Deborah Meaden also reportedly impressed by the Nest & Go system even though Suleyman ultimately closed the deal.

For a pet accessories brand still building out its product range, a Dragon with Suleyman's retail and manufacturing background offers a route into wider stockist relationships beyond direct online sales.

Selling into two markets, Ireland and the UK, at once also adds a layer of logistics complexity most single-market Den businesses do not have to manage, from cross-border shipping to currency pricing, which makes a sustained multi-year online presence more notable than it might first appear.

Why Staying Open Matters Here

Pet accessories is a category with a low barrier to entry and a high volume of similar-looking products competing on price, which makes it genuinely difficult for a small independent brand to hold onto shelf space or search visibility once the initial television bump fades. A lot of novelty pet products have a strong launch month and then quietly disappear once the marketing spend runs out.

Nobu Pet has kept its full product range live and for sale years past its Den appearance, still centred on the same core products it pitched with rather than having pivoted away from them. That continuity, selling the same items rather than chasing a new idea, tends to indicate a business with a real, if modest, base of repeat customers.

Where Things Stand Now

To recap: Nobu Pet pitched the Potty Mouth pooper scooper and the Nest & Go pet bed and carrier system, asked for 50,000 pounds for 35 percent, and closed that deal with Touker Suleyman.

Today the Blackrock-based company is still selling its full range direct through its own website, with no Amazon presence but a functioning online shop covering the products it pitched on the show.

If you were checking whether this one made it, it did, and its signature Potty Mouth product is still very much part of the current line-up.

Common Questions

Is Nobu Pet still in business after Dragons' Den? Yes, the Blackrock-based company still sells its full range of pet products through its own website.

Can you buy Nobu Pet products on Amazon? No, the brand sells directly through its own site rather than through marketplaces.

Who invested in Nobu Pet on Dragons' Den? Touker Suleyman, who put up the full 50,000 pounds asked for in exchange for a 35 percent stake.

Where to buy Nobu Pet

Still selling as of 13 March 2026. Check today's price and availability.

Check price on Amazon

Affiliate link — we may earn a commission at no extra cost to you.

See the full Nobu Pet deal breakdown and term sheet →