One Hundred Group

Deal

Trail-running world championship

Season 21 · Ep 10 Sports & OutdoorsAired 7 March 2024

Best known from its Dragons’ Den appearance, One Hundred Group is a trail-running world championship in Season 21, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£100K
Asked for: 5%
Offered equity: £2M
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

João Andrade and Camillo Scarselli walked into the Den in Season 21, Episode 10 in the episode that aired 7 March 2024. One Hundred Group, the trail-running world championship, pitched in the Sports & Outdoors category, one of 59 sports & outdoors businesses to brave the Den across all 21 seasons.

On the carpet, the number was £100,000 for a 5% stake, which valued the company at £2M.

A deal was struck.

One Hundred Group was one of 57 businesses to pitch in Season 21, where 32 deals got done. In the Sports & Outdoors category overall, roughly 42% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy One Hundred Group?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did One Hundred Group get a deal on Dragons’ Den?

Yes. One Hundred Group closed a deal.

What season of Dragons’ Den was One Hundred Group on?

One Hundred Group appeared in Season 21, Episode 10, which aired 7 March 2024.

How much was One Hundred Group asking for on Dragons’ Den?

The founders asked for £100,000 for 5% of the company, a £2M valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.