Product Update

Is One Hundred Group Still in Business? (2026 Update)

Is One Hundred Group from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy One Hundred Group today.

Dragons' Den IndexUpdated 25 June 20266 min read

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One Hundred Group pitched an entirely different kind of business to the usual Dragons' Den product, an endurance trail running world championship, asking for £100,000 for 5 percent. Years on, the championship is not just still running, it has grown into a multi-country event. If you are here to check whether the company survived, the answer is yes.

The Short Answer

One Hundred Group is still in business and, on the evidence available, expanding. The company runs the Endurance Trail World Championship, and its 2026 edition features races across 100 kilometre, 100 mile and 200 mile distances, a clear sign the event calendar has kept going well past its Dragons' Den appearance.

As an events and sports platform rather than a physical product, this is not a company you would expect to sell through Amazon, and it does not. Its business runs through race entries, sponsorship and its own platform.

The Dragons' Den Pitch

One Hundred Group appeared in Series 21, Episode 10, in the Sports & Outdoors category, pitching what it billed as an endurance running world championship, built around trail races and, notably, virtual running technology that let athletes compete remotely as well as in person.

The ask was £100,000 for 5 percent of the company, valuing the business at £2 million, a substantial number for an events business rather than a manufactured product, reflecting the scale of an international sports platform rather than a single product line.

The Deal That Got Done

The founders secured backing from Steven Bartlett, whose interest in fitness, endurance sport and consumer platforms with an audience-building angle made him a logical match for a company built around a global event brand rather than a single product.

Events businesses live or die on execution and repeat participation, not manufacturing or shelf space, so a backer with reach into sport, media and audience growth is arguably more valuable to a company like this than a straightforward retail or product specialist.

Growth After the Den

Since the episode, One Hundred has expanded significantly. The championship now runs across seven countries and three continents, has drawn more than 4,000 athletes across eleven events, and has taken in close to £1 million in total investment, including a successful Crowdcube crowdfunding round on top of its Dragons' Den deal.

The 2026 edition of the Endurance Trail World Championship is running with elite athletes and amateur competitors across three distance categories, government backing in some host locations, and a roster of sponsors. That is a meaningfully bigger footprint than the company had when it walked into the Den.

Where Things Stand Now

One Hundred Group pitched in Series 21 for £100,000 at 5 percent, and secured backing from Steven Bartlett for a trail running world championship built around live and virtual racing. Since then, it has grown into a multi-continent event with thousands of participating athletes and close to £1 million in total investment raised.

The verdict is that the business is still operating, and by the scale of its current championship, growing well beyond where it stood on the day it pitched. If you were wondering whether the trail running championship company made it, it did.

Where to buy One Hundred Group

Still selling as of 25 June 2026. Check today's price and availability.

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See the full One Hundred Group deal breakdown and term sheet →