Product Update

Is Opie's Emporium Still in Business? (2026 Update)

Is Opie's Emporium from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Opie's Emporium today.

Dragons' Den IndexUpdated 4 June 20266 min read

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Opie's Emporium pitched all-natural, air-dried dog treats in Series 18, Episode 3 of Dragons' Den, and the short answer is yes, the business is still very much open, with a physical shop in Glasgow to go along with its online sales.

The Short Answer

Opie's Emporium is still trading. The company's website is live, its social media accounts show regular, current posting, and Trustpilot lists more than 200 reviews with a strong overall rating, including reviews as recent as February 2026. Reviews spanning multiple years, rather than a cluster all dated around the original TV appearance, is one of the clearest signs available that a small consumer brand has kept selling well past its moment of televised attention.

For a small, founder-led pet products business, that level of ongoing customer engagement years after a single TV appearance is a genuinely good sign. A brand that were struggling to keep the lights on would typically show a thinning trail of reviews and an inactive social presence rather than the steady stream Opie's Emporium has kept up.

The Pitch

Founder Dom Hogan brought Opie's Emporium into the Den in Series 18, Episode 3, pitching 100 percent natural, air-dried dog treats made using British ingredients. The ask was £50,000 in exchange for 35 percent of the business, reported to be tied to a personal story that included previously losing a business to a fire.

Pet products is a category the Dragons take seriously, and a founder pitching a genuine passion project built around care for animals tends to land well with a panel that includes several dedicated dog owners.

The UK pet treats market has grown steadily as owners shift toward natural, minimally processed food for their animals, mirroring similar trends in human nutrition. A brand built entirely around British-sourced, air-dried ingredients was well placed to ride that shift rather than fight against it. That timing, launching just as pet owners were becoming more label-conscious about what they fed their animals, likely helped the pitch land as well as it did with the panel.

The Deal

Opie's Emporium secured investment from Touker Suleyman, a dragon with deep retail and manufacturing experience who has backed several consumer product brands over his time in the Den. That combination of retail know-how and a founder with a hands-on product background gave the company a solid foundation to build from.

Coverage of the pitch at the time described Dom as "terrified but triumphant", the kind of nervous-but-successful outcome that tends to translate into a founder who works hard to prove the dragons right.

The personal backstory, having previously lost a business to a fire, gave the pitch weight beyond the product itself. Dragons tend to respond well to founders who have already been tested by a setback and come back with a second venture, since it signals resilience that a first-time founder cannot yet demonstrate.

What Happened After the Cameras Stopped

Opie's Emporium has grown into a proper bricks-and-mortar operation as well as an online one, with a flagship pet products and grooming store in Glasgow. The brand posts regularly on Instagram and Facebook, both of which carry an audience in the thousands and ongoing product content rather than dormant, years-old posts.

A business that opens a physical retail location years after a TV pitch, rather than scaling back, is a strong signal that the underlying product and customer relationships held up. Moving from online-only sales into a physical shop also carries real overhead, rent, staff, business rates, which is not a step a struggling company tends to take on voluntarily.

Where Things Stand Now

Opie's Emporium pitched in Series 18, Episode 3, asked for £50,000 for 35 percent, and closed a deal with Touker Suleyman. Today the brand runs a Glasgow store alongside its online treats and grooming range, with recent, positive customer reviews still coming in.

If you came here to check whether the natural dog treats company from the Den made it, it did, and it has grown into a physical shop as well as a website since, which is a rarer and more expensive commitment than most Dragons' Den alumni make years after their pitch.

Where to buy Opie's Emporium

Still selling as of 4 June 2026. Check today's price and availability.

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See the full Opie's Emporium deal breakdown and term sheet →