Opus Innovations Ltd
No DealChildren's nasal accessories
Best known from its Dragons’ Den appearance, Opus Innovations Ltd is a children's nasal accessories in Season 9, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
- £50K
- Asked for
- 10%
- Offered equity
- £500K
- Sought valuation
Orobola Lafe walked into the Den in Season 9, Episode 7 in the episode that aired 12 September 2011. Opus Innovations Ltd, the children's nasal accessories, pitched in the Kids & Education category, one of 79 kids & education businesses to brave the Den across all 21 seasons.
On the carpet, the number was £50,000 for a 10% stake, which valued the company at £500K.
The dragons passed, and Opus Innovations Ltd left without a deal. That's not always the end of the story. Some of Dragons’ Den's most successful companies were rejected on air and grew anyway, using the exposure (the "Dragons’ Den effect") to drive sales the dragons missed out on.
Opus Innovations Ltd was one of 80 businesses to pitch in Season 9, where 16 deals got done. In the Kids & Education category overall, roughly 44% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy Opus Innovations Ltd?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did Opus Innovations Ltd get a deal on Dragons’ Den?
No. Opus Innovations Ltd pitched the dragons but left Season 9 without a deal.
What season of Dragons’ Den was Opus Innovations Ltd on?
Opus Innovations Ltd appeared in Season 9, Episode 7, which aired 12 September 2011.
How much was Opus Innovations Ltd asking for on Dragons’ Den?
The founders asked for £50,000 for 10% of the company, a £500K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
