P 4 CK
DealProduct design business, including two products related to carrying of takeaway food and drink, and beer cups
Best known from its Dragons’ Den appearance, P 4 CK is a product design business, including two products related to carrying of takeaway food and drink, and beer cups in Season 10, and walked out with a deal.
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From the show
The Dragons’ Den pitch
- £50K
- Asked for
- 30%
- Offered equity
- £167K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Luke Booth and Christopher Eves walked into the Den in Season 10, Episode 11 in the episode that aired 25 November 2012. P 4 CK, the product design business, including two products related to carrying of takeaway food and drink, and beer cups, pitched in the Food & Drink category, one of 67 food & drink businesses to brave the Den across all 22 seasons.
On the carpet, the number was £50,000 for a 30% stake, which valued the company at £167K.
A deal was struck.
P 4 CK was one of 100 businesses to pitch in Season 10, where 21 deals got done. In the Food & Drink category overall, roughly 87% of pitches have landed a dragon across the show's history.
Is P 4 CK still in business?
Read our 2026 update on where the company is now.
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Frequently asked questions
Where can I buy P 4 CK?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did P 4 CK get a deal on Dragons’ Den?
Yes. P 4 CK closed a deal.
What season of Dragons’ Den was P 4 CK on?
P 4 CK appeared in Season 10, Episode 11, which aired 25 November 2012.
How much was P 4 CK asking for on Dragons’ Den?
The founders asked for £50,000 for 30% of the company, a £167K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
