Product Update

Is P 4 CK Still in Business? (2026 Update)

Is P 4 CK from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy P 4 CK today.

Dragons' Den IndexUpdated 26 April 20266 min read

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P 4 CK pitched a pair of clever packaging designs in series 10 of Dragons' Den, aimed at takeaway food, drink and beer cups. Working out what happened to the company since is not straightforward, and the honest answer sits somewhere between yes and no.

The Short Answer

It is complicated. The original P4CK Limited appears to be winding down as an independent company, but at least one of its core product designs looks to have carried on through a manufacturing partnership rather than disappearing outright. This is a case where the product may have outlived the company that invented it, at least for a while.

The Pitch

Founders Luke Booth and Christopher Eves set up P4CK in 2011 and pitched in series 10, episode 11, in the Food & Drink category. Their product line centred on packaging design for carrying takeaway food, drinks and beer cups, including a flexible multi-cup carrier that used significantly less raw material than the standard cardboard version.

The pair asked for £50,000 in exchange for 30 percent of the business, valuing the company at roughly £167,000.

The Deal

Theo Paphitis backed the pitch on the show, agreeing to invest the full £50,000 for the 30 percent stake the founders asked for. It was, by most accounts, a nervous pitch that won the room over on the strength of the product itself rather than a slick delivery.

What Happened After Filming

This is where the story gets murkier. Reporting on the company afterwards indicates the on-air investment was not the end of the funding story: rather than Paphitis's money completing as pitched, P4CK went on to form a business relationship with Delta Packaging, a larger manufacturer, which took on production and engineering of P4CK's designs including the multi-cup carrier.

Public company records for P4CK Limited show a status of active but with a proposal to strike the company off the register, which is generally a sign that a company is being wound down rather than actively trading as an independent operation. That does not necessarily mean the underlying product has vanished. Delta Packaging's own materials describe the flexible carrier design as part of its packaging range, suggesting the invention itself may still be manufactured under a different corporate roof even as the original founding company fades out.

Where Things Stand Now

To summarise: P 4 CK asked for £50,000 for 30 percent in series 10, episode 11, and secured that exact backing from Theo Paphitis on the show.

Years on, the original company looks to be heading toward closure according to Companies House filings, even though its packaging design appears to have found a second life through a manufacturing partner. If you are asking whether P4CK the company is still trading independently, the evidence leans toward no. Whether its cup carrier design is still being made by someone else is a more open question, and we would rather flag that uncertainty than claim a clean yes.

A Common Outcome for Design-Led Pitches

P4CK's arc, from independent start-up, to manufacturing partnership, to the original entity being wound down, is a pattern seen fairly often among packaging and product design pitches on the show. A small design-led company can create genuinely clever intellectual property, a smarter cup carrier that uses less material, without having the manufacturing scale or sales infrastructure to exploit it fully on its own. Partnering with, or effectively being absorbed by, a larger manufacturer is frequently the more realistic outcome than the founders continuing to run an independent company for decades.

That is not necessarily a bad ending for the people who invented the product. If Delta Packaging genuinely still produces the flexible carrier design, the invention itself is doing exactly what it was built to do, carrying drinks more efficiently with less material, even if the original founding company is no longer the one making that happen.

Common Questions

Did P4CK get a deal on Dragons' Den? Yes, Theo Paphitis backed the full £50,000 ask for 30 percent in series 10, episode 11.

Is P4CK still trading as an independent company? The evidence points to no. Companies House records show the company with a proposal to strike off, suggesting it is being wound down.

Is the Flexicarry product itself still made? Possibly, through a manufacturing partnership with Delta Packaging, though we could not confirm current production with full confidence.

Where to buy P 4 CK

Still selling as of 26 April 2026. Check today's price and availability.

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See the full P 4 CK deal breakdown and term sheet →