Planit Products

Deal

Toastabags

Season 6 · Ep 5 Home & LifestyleAired 18 August 2008

Planit Products, the toastabags, landed on the national radar after pitching the dragons in Season 6, and walked out with a deal.

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From the show

The Dragons’ Den pitch

£200K
Asked for: 40%
Offered equity: £500K
Sought valuation: —
Deal amount: —
Deal equity: —
Deal valuation

Guy Unwin and Caroline Kavanagh faced the dragons in Season 6, Episode 5 in the episode that aired 18 August 2008. Planit Products, the toastabags, pitched in the Home & Lifestyle category, one of 32 home & lifestyle businesses to brave the Den across all 21 seasons.

They came in asking £200,000 in exchange for 40% equity, putting a £500K valuation on the business.

A deal was struck.

Across Season 6, 14 of 66 pitches ended in a handshake. In the Home & Lifestyle category overall, roughly 94% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Planit Products?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Planit Products get a deal on Dragons’ Den?

Yes. Planit Products closed a deal.

What season of Dragons’ Den was Planit Products on?

Planit Products appeared in Season 6, Episode 5, which aired 18 August 2008.

How much was Planit Products asking for on Dragons’ Den?

The founders asked for £200,000 for 40% of the company, a £500K valuation.

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