Psychic Sisters

Deal

Range of candles, cosmetics and aromatherapy

Season 20 · Ep 1 Fashion & BeautyAired 5 January 2023

Best known from its Dragons’ Den appearance, Psychic Sisters is a range of candles, cosmetics and aromatherapy in Season 20, and convinced Deborah Meaden and Sara Davies to invest.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 10%
Offered equity: £500K
Sought valuation: £50K
Deal amount: 10%
Deal equity: £500K
Deal valuation

Grace Frost and Jane Wallace walked into the Den in Season 20, Episode 1 in the episode that aired 5 January 2023. Psychic Sisters, the range of candles, cosmetics and aromatherapy, pitched in the Fashion & Beauty category, one of 67 fashion & beauty businesses to brave the Den across all 21 seasons.

On the carpet, the number was £50,000 for a 10% stake, which valued the company at £500K.

Deborah Meaden and Sara Davies teamed up at £50,000 for 10% equity. The deal valued the company at £500K.

Psychic Sisters was one of 59 businesses to pitch in Season 20, where 31 deals got done. In the Fashion & Beauty category overall, roughly 69% of pitches have landed a dragon across the show's history.

Deborah Meaden£25K Sara Davies£25K

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Frequently asked questions

Where can I buy Psychic Sisters?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Psychic Sisters get a deal on Dragons’ Den?

Yes. Psychic Sisters closed a deal for £50,000 in exchange for 10% equity, with Deborah Meaden and Sara Davies.

Which dragon invested in Psychic Sisters?

Deborah Meaden and Sara Davies invested in Psychic Sisters (£50,000 total as aired).

What season of Dragons’ Den was Psychic Sisters on?

Psychic Sisters appeared in Season 20, Episode 1, which aired 5 January 2023.

How much was Psychic Sisters asking for on Dragons’ Den?

The founders asked for £50,000 for 10% of the company, a £500K valuation.

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