Product Update

Is Psychic Sisters Still in Business? (2026 Update)

Is Psychic Sisters from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Psychic Sisters today.

Dragons' Den IndexUpdated 17 March 20266 min read

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Psychic Sisters is not a business that started life on Dragons' Den. It walked into the Den already an established name, with a long-running concession inside Selfridges on Oxford Street and a following built over decades. The pitch in series 20 was about scaling a range of candles, cosmetics and aromatherapy products around that existing reputation, and it worked.

The Short Answer

Yes, Psychic Sisters is still in business. Companies House lists the company as active, with accounts filed as recently as August 2025, and the brand still operates its Selfridges concession alongside an online shop and an active social media presence.

For a business that was already well established before it ever appeared on television, ongoing trading is less of a surprise and more of a continuation of a track record that predates the Den by years.

Filed Companies House accounts are a useful, non-marketing signal for exactly this kind of check, since a dormant or dissolved company would show up clearly in the public record rather than requiring a founder's own claims to be taken on trust.

The Dragons' Den Pitch

Psychic Sisters appeared in series 20, episode 1, pitching in the Fashion & Beauty category with a range built around candles, cosmetics and aromatherapy rather than psychic readings themselves. The founders asked for 50,000 pounds in exchange for 10 percent of the business.

A 10 percent ask values the company at half a million pounds, a confident number for a brand asking Dragons to back a product range built on top of a wellness and spirituality identity, a category that can be a hard sell to investors who like hard numbers.

The Deal

Deborah Meaden and Sara Davies invested together, putting up the full 50,000 pounds for the 10 percent on the table. No renegotiation on equity, which is relatively rare and suggests the Dragons were satisfied with the valuation as pitched.

Sara Davies has since written publicly about the investment and about the brand's retail momentum, including strong sales through QVC, another signal that the partnership has been an active one rather than a name-only backing.

What Happened After the Cameras Stopped

The Selfridges concession has remained a constant through the company's history, and it is still the brand's flagship physical presence. Psychic Sisters also built out its retail relationship with QVC, where Sara Davies has spoken about strong sales performance for the range.

The company's social channels remain active with tens of thousands of followers, and its Companies House filings show a business that has kept up its statutory obligations on schedule, which is a small but useful signal of ongoing operational health.

Psychic Sisters' founder, Jayne Wallace, has also continued to be a public face for the brand beyond the product range itself, giving interviews about the spiritual and wellness side of the business that sits alongside the retail candles and cosmetics. That dual identity, part product brand, part personal reputation, has been part of what has kept the company recognisable for years rather than fading after a single news cycle.

A Brand Built Before Television, Not Because of It

It is worth stressing how unusual Psychic Sisters' path onto the Den actually was. Most pitches arrive with a product that is a year or two old and a founder hoping television will be the thing that finally gets it noticed. Psychic Sisters had already built a Selfridges concession and a national reputation well before its episode aired, which meant the Den investment was really about accelerating an established business rather than rescuing or launching a struggling one.

That distinction matters when judging longevity. A brand with pre-existing infrastructure, a physical retail relationship, a loyal following, a working supply chain, tends to be a safer bet for survival than a brand built purely around a TV moment, and the ongoing Companies House filings and retail presence bear that out.

Where Things Stand Now

Psychic Sisters pitched in series 20 as an already-established Selfridges brand, asked for 50,000 pounds for 10 percent, and landed both Deborah Meaden and Sara Davies at the full amount.

The company is still active on Companies House, still runs its Selfridges concession, still sells through QVC, and still maintains an online shop and social presence. If you came here wondering whether it survived its Den moment, the record says clearly that it did.

Given the brand had years of trading history before its Den appearance, this is one of the more straightforward cases in the archive: a going concern before television, a going concern after it, with the investment functioning as an accelerant rather than a lifeline.

Where to buy Psychic Sisters

Still selling as of 17 March 2026. Check today's price and availability.

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See the full Psychic Sisters deal breakdown and term sheet →