Quarter

No Deal

Gin at 12% ABV

Season 20 · Ep 13 Liquor & AlcoholAired 30 March 2023

Quarter is a gin at 12% abv that got its big break on Dragons’ Den in Season 20, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 10%
Offered equity: £500K
Sought valuation

Founder Fabian Clark and Rohan Radhakrishnan stepped onto the carpet in Season 20, Episode 13 in the episode that aired 30 March 2023. Quarter, the gin at 12% abv, pitched in the Liquor & Alcohol category, one of 23 liquor & alcohol businesses to brave the Den across all 21 seasons.

The ask was £50,000 for 10% of the company, an implied valuation of £500K.

No deal. Every dragon declined, and Quarter walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 20 saw 59 pitches, and 31 of them closed a deal on air. In the Liquor & Alcohol category overall, roughly 35% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Quarter?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Quarter get a deal on Dragons’ Den?

No. Quarter pitched the dragons but left Season 20 without a deal.

What season of Dragons’ Den was Quarter on?

Quarter appeared in Season 20, Episode 13, which aired 30 March 2023.

How much was Quarter asking for on Dragons’ Den?

The founders asked for £50,000 for 10% of the company, a £500K valuation.

Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.