Quarter

No Deal

Gin at 12% ABV

Season 20 · Ep 13 Liquor & AlcoholAired 30 March 2023

Quarter is a gin at 12% abv that got its big break on Dragons’ Den in Season 20, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

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Asked for: —
Offered equity: —
Sought valuation

Founder Fabian Clark and Rohan Radhakrishnan stepped onto the carpet in Season 20, Episode 13 in the episode that aired 30 March 2023. Quarter, the gin at 12% abv, pitched in the Liquor & Alcohol category, one of 24 liquor & alcohol businesses to brave the Den across all 22 seasons.

No deal. Every dragon declined, and Quarter walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 20 saw 59 pitches, and 31 of them closed a deal on air. In the Liquor & Alcohol category overall, roughly 38% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy Quarter?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did Quarter get a deal on Dragons’ Den?

No. Quarter pitched the dragons but left Season 20 without a deal.

What season of Dragons’ Den was Quarter on?

Quarter appeared in Season 20, Episode 13, which aired 30 March 2023.

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