Product Update

Is Shampooheads Still in Business? (2026 Update)

Is Shampooheads from Dragons’ Den still around in 2026? The deal it made, the dragons who invested, and where to buy Shampooheads today.

Dragons' Den IndexUpdated 1 February 20266 min read

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Shampooheads was a children's haircare brand that landed a double investment in the Den back in 2012, from two Dragons known for backing sharp consumer ideas. The original company, however, did not make it to the present day.

The gap between the company's last filed accounts in 2015 and its formal dissolution in 2018 suggests a period of winding down rather than a sudden collapse, which is a fairly typical pattern for a small limited company reaching the end of its trading life.

The Short Answer

Shampooheads is no longer trading as a company. Official Companies House records confirm that Shampoo Heads Limited was dissolved on 16 January 2018, roughly six years after its Den appearance.

Some product listings for Shampooheads branded items still turn up through third party retail sites, which likely reflects leftover stock or licensing rather than an active, ongoing business. The original company behind the brand is closed.

Six years of trading before dissolution is a respectable run for a small consumer brand, even if it falls short of the kind of decade plus survival some other Den products have managed.

The Pitch

Shampooheads pitched in series 10, episode 2, in the Kids & Education category. Husband and wife founders Jeff and Colette Bell brought a children's haircare range built to make washing hair a less miserable experience for both kids and parents.

They asked for 75,000 pounds in exchange for 20 percent of the business, a pitch that landed well enough to draw interest from two separate Dragons.

The Bells built the range around making hair washing feel like playtime rather than a chore, with novelty shaped bottles and gentle, tear free formulas aimed squarely at parents dealing with a child who dreaded bath time.

The Bells had run the business for a few years before their Den appearance, using investment from the show to try to accelerate distribution into larger retailers rather than to fund the product's original development.

The Deal That Got Done

Theo Paphitis and Hilary Devey each took a 10 percent stake, together putting up the full 75,000 pounds asked for. Two retail focused Dragons investing side by side gave the Bells a strong combination of high street and distribution expertise behind the brand.

It looked, on the night, like exactly the kind of backing a children's consumer brand needs to get onto real shelves.

Paphitis in particular built his own retail career around understanding shelf space and buyer relationships, which made him a logical partner for a brand trying to break into supermarket and pharmacy aisles against much larger established competitors.

Why It Did Not Survive

Children's personal care is a brutally competitive shelf, dominated by large established brands with far bigger marketing budgets, and a small independent label has to fight hard just to hold onto space in a supermarket or pharmacy aisle.

The gap between the 2012 broadcast and the 2018 dissolution suggests the company had a real run of several years before folding, rather than failing immediately. That is not nothing, but it is not the ongoing success story some searches for this brand might be hoping to confirm.

Retail listings and shelf space are also expensive to defend for a small independent brand, and supermarket buyers regularly reassess which lines earn their place, so even a well loved product can lose distribution if a bigger competitor offers better margins on a comparable item.

Where Things Stand Now

The recap: Shampooheads pitched in series 10 for 75,000 pounds at 20 percent, and Theo Paphitis and Hilary Devey backed it together at those terms.

The company itself closed in January 2018 according to the official register. If you are seeing Shampooheads products for sale somewhere today, treat that as old stock or a third party listing rather than evidence of an active company, because the business behind the brand is no longer trading.

Anyone considering buying a Shampooheads product from a listing they have found online should treat it the same way they would any discontinued brand, checking manufacture dates carefully and not assuming a live company stands behind the product any more.

The broader lesson from Shampooheads is a familiar one in the Den archive: a strong on air pitch and a double investment from two experienced retail Dragons is no guarantee of long term survival once a small brand is up against supermarket buying power and shifting parent preferences.

Where to buy Shampooheads

Still selling as of 1 February 2026. Check today's price and availability.

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See the full Shampooheads deal breakdown and term sheet →