The Chocolate Cocktail Club
No DealChocolate cocktail range
The Chocolate Cocktail Club, the chocolate cocktail range, landed on the national radar after pitching the dragons in Season 22, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
- £80K
- Asked for
- 8%
- Offered equity
- £1M
- Sought valuation
Rachel and Holly Wisson-Brooks faced the dragons in Season 22, Episode 2 in the episode that aired 16 January 2025. The Chocolate Cocktail Club, the chocolate cocktail range, pitched in the Food & Drink category, one of 67 food & drink businesses to brave the Den across all 22 seasons.
They came in asking £80,000 in exchange for 8% equity, putting a £1M valuation on the business.
The Chocolate Cocktail Club couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.
Across Season 22, 32 of 55 pitches ended in a handshake. In the Food & Drink category overall, roughly 87% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy The Chocolate Cocktail Club?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name. The company's official website is another option.
Did The Chocolate Cocktail Club get a deal on Dragons’ Den?
No. The Chocolate Cocktail Club pitched the dragons but left Season 22 without a deal.
What season of Dragons’ Den was The Chocolate Cocktail Club on?
The Chocolate Cocktail Club appeared in Season 22, Episode 2, which aired 16 January 2025.
How much was The Chocolate Cocktail Club asking for on Dragons’ Den?
The founders asked for £80,000 for 8% of the company, a £1M valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
