
The Inhaler Tailor
No DealProtective cases for asthma inhalers
The Inhaler Tailor is a protective cases for asthma inhalers that got its big break on Dragons’ Den in Season 21, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
- £80K
- Asked for
- 10%
- Offered equity
- £800K
- Sought valuation
Founder William Hogge stepped onto the carpet in Season 21, Episode 6 in the episode that aired 8 February 2024. The Inhaler Tailor, the protective cases for asthma inhalers, pitched in the Health & Wellness category, one of 26 health & wellness businesses to brave the Den across all 21 seasons.
The ask was £80,000 for 10% of the company, an implied valuation of £800K.
No deal. Every dragon declined, and The Inhaler Tailor walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.
Season 21 saw 57 pitches, and 32 of them closed a deal on air. In the Health & Wellness category overall, roughly 58% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy The Inhaler Tailor?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did The Inhaler Tailor get a deal on Dragons’ Den?
No. The Inhaler Tailor pitched the dragons but left Season 21 without a deal.
What season of Dragons’ Den was The Inhaler Tailor on?
The Inhaler Tailor appeared in Season 21, Episode 6, which aired 8 February 2024.
How much was The Inhaler Tailor asking for on Dragons’ Den?
The founders asked for £80,000 for 10% of the company, a £800K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
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