The Inhaler Tailor

No Deal

Protective cases for asthma inhalers

Season 21 · Ep 6 Health & WellnessAired 8 February 2024

The Inhaler Tailor is a protective cases for asthma inhalers that got its big break on Dragons’ Den in Season 21, where it won fans even without landing a deal.

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From the show

The Dragons’ Den pitch

£80K
Asked for: 10%
Offered equity: £800K
Sought valuation

Founder William Hogge stepped onto the carpet in Season 21, Episode 6 in the episode that aired 8 February 2024. The Inhaler Tailor, the protective cases for asthma inhalers, pitched in the Health & Wellness category, one of 30 health & wellness businesses to brave the Den across all 22 seasons.

The ask was £80,000 for 10% of the company, an implied valuation of £800K.

No deal. Every dragon declined, and The Inhaler Tailor walked. But a Dragons’ Den appearance reaches millions of viewers whether or not a check gets written, and plenty of no-deal companies have turned that airtime into lasting businesses.

Season 21 saw 57 pitches, and 32 of them closed a deal on air. In the Health & Wellness category overall, roughly 57% of pitches have landed a dragon across the show's history.

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Frequently asked questions

Where can I buy The Inhaler Tailor?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Inhaler Tailor get a deal on Dragons’ Den?

No. The Inhaler Tailor pitched the dragons but left Season 21 without a deal.

What season of Dragons’ Den was The Inhaler Tailor on?

The Inhaler Tailor appeared in Season 21, Episode 6, which aired 8 February 2024.

How much was The Inhaler Tailor asking for on Dragons’ Den?

The founders asked for £80,000 for 10% of the company, a £800K valuation.

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