The Ink Balm
No DealVegan tattoo aftercare products
The Ink Balm, the vegan tattoo aftercare products, landed on the national radar after pitching the dragons in Season 22, where it won fans even without landing a deal.
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From the show
The Dragons’ Den pitch
- £65K
- Asked for
- 15%
- Offered equity
- £433K
- Sought valuation
Fiona Ritchie faced the dragons in Season 22, Episode 13 in the episode that aired 23 October 2025. The Ink Balm, the vegan tattoo aftercare products, pitched in the Food & Drink category, one of 67 food & drink businesses to brave the Den across all 22 seasons.
They came in asking £65,000 in exchange for 15% equity, putting a £433K valuation on the business.
The Ink Balm couldn't land an offer the founders would take, and the pitch ended without a deal. History says that's survivable: several of the show's biggest success stories left the Den empty-handed.
Across Season 22, 32 of 55 pitches ended in a handshake. In the Food & Drink category overall, roughly 87% of pitches have landed a dragon across the show's history.
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Frequently asked questions
Where can I buy The Ink Balm?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name. The company's official website is another option.
Did The Ink Balm get a deal on Dragons’ Den?
No. The Ink Balm pitched the dragons but left Season 22 without a deal.
What season of Dragons’ Den was The Ink Balm on?
The Ink Balm appeared in Season 22, Episode 13, which aired 23 October 2025.
How much was The Ink Balm asking for on Dragons’ Den?
The founders asked for £65,000 for 15% of the company, a £433K valuation.
Dragons' Den Index may earn a commission on purchases made through links on this page. Deal figures reflect what aired; terms sometimes change after the show.
