The Workbench London
DealCustom de1 jewellery service
The Workbench London is a custom de1 jewellery service that got its big break on Dragons’ Den in Season 18, and convinced Sara Davies to invest.
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From the show
The Dragons’ Den pitch
- £50K
- Asked for
- 45%
- Offered equity
- £111K
- Sought valuation
- —
- Deal amount
- —
- Deal equity
- —
- Deal valuation
Founder Kirstie McClaren and Katie Bell stepped onto the carpet in Season 18, Episode 14 in the episode that aired 8 July 2021. The Workbench London, the custom de1 jewellery service, pitched in the Other category, one of 909 other businesses to brave the Den across all 22 seasons.
The ask was £50,000 for 45% of the company, an implied valuation of £111K.
Sara Davies made the deal.
Season 18 saw 70 pitches, and 35 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.
Is The Workbench London still in business?
Read our 2026 update on where the company is now.
Sold on The Workbench London?
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Frequently asked questions
Where can I buy The Workbench London?
Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.
Did The Workbench London get a deal on Dragons’ Den?
Yes. The Workbench London closed a deal, with Sara Davies.
Which dragon invested in The Workbench London?
Sara Davies invested in The Workbench London.
What season of Dragons’ Den was The Workbench London on?
The Workbench London appeared in Season 18, Episode 14, which aired 8 July 2021.
How much was The Workbench London asking for on Dragons’ Den?
The founders asked for £50,000 for 45% of the company, a £111K valuation.
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