The Workbench London

Deal

Custom de1 jewellery service

Season 18 · Ep 14 OtherAired 8 July 2021

The Workbench London is a custom de1 jewellery service that got its big break on Dragons’ Den in Season 18, and convinced Sara Davies to invest.

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From the show

The Dragons’ Den pitch

£50K
Asked for: 45%
Offered equity: £111K
Sought valuation: £50K
Deal amount: 45%
Deal equity: £111K
Deal valuation

Founder Kirstie McClaren and Katie Bell stepped onto the carpet in Season 18, Episode 14 in the episode that aired 8 July 2021. The Workbench London, the custom de1 jewellery service, pitched in the Other category, one of 902 other businesses to brave the Den across all 21 seasons.

The ask was £50,000 for 45% of the company, an implied valuation of £111K.

Sara Davies made the deal at £50,000 for 45% equity. The deal valued the company at £111K.

Season 18 saw 70 pitches, and 35 of them closed a deal on air. In the Other category overall, roughly 11% of pitches have landed a dragon across the show's history.

Sara Davies£50K

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Frequently asked questions

Where can I buy The Workbench London?

Check current price and availability on Amazon. Note that some Dragons’ Den products are discontinued or sold under a new name.

Did The Workbench London get a deal on Dragons’ Den?

Yes. The Workbench London closed a deal for £50,000 in exchange for 45% equity, with Sara Davies.

Which dragon invested in The Workbench London?

Sara Davies invested in The Workbench London (£50,000 total as aired).

What season of Dragons’ Den was The Workbench London on?

The Workbench London appeared in Season 18, Episode 14, which aired 8 July 2021.

How much was The Workbench London asking for on Dragons’ Den?

The founders asked for £50,000 for 45% of the company, a £111K valuation.

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